SMART LED MESSAGE DISPLAY SIGNS – ARE THEY THE RIGHT CHOICE FOR YOUR BUSINESS?
Your sign is a direct reflection of your business and, as the old saying goes,
“You only get one chance to make a good first impression.”. A highly visible sign can
increase brand awareness which converts to more sales. Your brand gains in strength with every glance.
As the chart below shows, traditional forms of marketing such as newspaper, magazine and TV advertisements no longer have the impact they once had while signage and vehicle decoration are delivering the
biggest bang for a your marketing buck.
HOW DOES A SMART LED SIGN COMPLIMENT MY EXISTING MARKETING CAMPAIGN?
Electronic message centers offer the advantage of
no-cost/on-demand changes that allow for your business to adjust instantaneously to market changes or to react to your competition. For your school or church, LED Display Signs can keep your congregation abreast of
upcoming events. They can be as current as your website but visible to any passerby, not just visitors to your site. And LED Display signs are
a breeze to manage. From simple low-definition single colored message boards to full color HD billboard type displays, there are many options and investment levels to choose from.
HOW DOES A SMART LED SIGN COMPLIMENT MY EXISTING MARKETING CAMPAIGN?
Unlike traditional signage, LED message display signs are not static. They are in fact, quite dynamic. They provide unlimited and immediate messaging capability. It is not uncommon for a business that is already using a variety of media advertising methods to divert some of those advertising dollars to an investment in electronic message centers to greatly increase exposure, business volume and customer acquisition.
Electronic message centers offer the advantage of
no-cost/on-demand changes that allow for your business to adjust instantaneously to market changes or to react to your competition. For your school or church, LED Display Signs can keep your congregation abreast of
upcoming events. They can be as current as your website but visible to any passerby, not just visitors to your site. And LED Display signs are
a breeze to manage. From simple low-definition single colored message boards to full color HD billboard type displays, there are many options and investment levels to choose from.
WHAT INDUSTRIES ARE BEST UTILIZING SMART LED DISPLAY SIGNS?
These days more and more industries are discovering creative ways to tap in to the benefits of no-cost/on demand message flexibility. Here are but a few:
- Churches are keeping their congregations abreast of events and schedules.
- Schools are doing likewise with students, parents and faculty.
- Retailers and service centers are delivering sales specials and discount offers.
- Bus stops, airports and railway stations use these signs to direct passengers to gates, platforms etc.
- Sports arenas large and small use them for scoreboards and advertising.
- Hotels and gas stations displaying todays rates in real time.
- Banks are promoting loan products and special interest rates.
- Wayfinding – anywhere and everywhere.
- Digital billboards.
- Landlords with space for lease.
The list goes on and on and the applications seem endless. With some time and creative thought, perhaps you can find a way to deploy this technology in your business.
HOW BIG AN LED SIGN WILL I NEED?
There are many factors that help determine the appropriate size of an LED sign. First and foremost is viewing distance. If the sign is to be viewed from a vehicle then considerations such as speed limit, lanes of traffic, impediments to viewing such as berms, foliage, traffic signs, etc.
DO I GO COLOR OR WILL MONOCHROME WORK?
While there are definite cost savings in going monochrome, it may not be in your best interest. Ask yourself if your product or service is better sold using a picture. If the answer is “yes”, then color is your best bet. If the answer is “no”, monochrome should be fine for your needs.
WHAT’S THE LIFE SPAN OF AN LED SIGN?
LED bulbs will fade about 20% over the first six months of use. After that break-in period, the lights will fade at a very slow rate and should last about
10 years.
THE BOTTOM LINE
There’s a lot to consider with making an LED sign investment but fear not, your sign professional will be there to assess your needs and review your options. You’re definitely not alone with your decision.
The bottom line is simple; LED Display Signs offer infinite and no-cost flexibility while delivering a sensational return on investment. Call your local sign company today for a professional consultation and make LED display signs part of your marketing strategy.
