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Grand Rapids, MI - Custom Channel Letter Signs for Restaurants from a Sign Shop

SYNOPSIS: The right channel letter sign can help enhance the exterior of your restaurant and draw in traffic. Here's your guide to designing the best channel letter sign for your restaurant.

Creating a Channel Letter Sign for Your Restaurant

BY: Derrick Scheidel, Grand Rapids Sign Company
Ready to draw in new foot traffic into your restaurant? A custom channel letter sign is the right solution! Imagine large, illuminated letters for increased visibility and improved branding. Find out more about the process of channel letter sign creation for restaurants. Every restaurant has its unique menu and branding, making them stand out from other restaurants. However, one thing all restaurants should have in common is proper signage. Failure to add the right signage to a restaurant storefront can result in loss of business due to lack of visibility and problems with customers finding the location. When visibility or general foot traffic is a problem, an exterior-installed channel letter sign can be a redeeming feature. What Does a Channel Letter Sign Do for a Restaurant? Channel letter signs, often placed on the outside of a restaurant or other building, can give more exposure to a business. More exposure means customers and delivery drivers will find your restaurant more easily. It also doubles up as an advertisement, garnering attention from consumers who have never tried your restaurant before. Increase in visibility and foot traffic aside; channel letter signage can also boost the look of your restaurant, solidifying your exterior design and helping to create brand recognition. Types of Channel Letter Signs When selecting a channel letter sign for your restaurant, your options are abundant and quite versatile. Consider a variety of different illuminated channel letter sign options from front-lit to back-lit. Other options include reverse, open-faced, metal, and custom-shaped channel letters. With so many customization options available, you can design a channel letter sign to best align with your restaurant’s branding, the type of food you serve, and the atmosphere you have. Where to Install a Channel Letter Sign on a Restaurant As mentioned, channel letter signs are usually installed on the exterior of a restaurant–most commonly above the entrance to the restaurant or on the roof. However, there are other installation placement options to consider depending on general visibility and your signage goals. Other places of installation for channel letter signs include towards the beginning of a drive-through, on the side of the building, on a pylon or pole, on a window, or even indoors. Special Customization Options for Channel Letter Signage Channel letter signs are highly customizable with various features and add-ons to consider. Some special customization options include illumination, specialty letter effects from a brushed look to three-dimensional lettering, unique shapes, or even digital integration. Besides the latter special customization options, the design of channel letter signs is flexible in other ways. Standard customization considerations include different colors, text, fonts, sizes, face options, mounting options, and materials. How to Create a Restaurant Channel Letter Sign Creating a channel letter sign for your restaurant is a process requiring precision, creativity, and an eye for detail. Even if those aren’t skills you possess, it’s still possible to custom-make the sign you’ve always wanted. With the help of Grand Rapids Sign Company, you can achieve a beautiful, highly functional signage solution for your restaurant. Our channel letter signs are crafted with only high-quality materials and are designed carefully with your ideas in mind. Reach out to Grand Rapids Sign Company today to start your restaurant channel letter sign project.

“Best Sign Company in Grand Rapids, MI”

Top Rated Local Custom Sign Shop / Store / Business

Kent County : Grandrapids, Grand Rapids, Comstock Park, Rockford, Walker, MI

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“Best Sign Company in Grand Rapids, MI”

Top Rated Local Custom Sign Shop / Store / Business

Kent County : Grandrapids, Grand Rapids, Comstock Park, Rockford, Walker, MI

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Derrick Scheidel

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