Many requests for vehicle wraps and fleet graphics come through our shop daily, and one of the questions I’m posed with often is, “Do wraps actually ramp up sales?” I tell all my clients It’s an incredible and viable way for advertising, especially to your local market. People need to associate visually with the products and services they purchase; so being displayed on the roads during business and heavy commute hours can only help increase exposure, and increase leads and sales. Companies are suggested to set aside at least 10% to 15% of their annual income aside for marketing; and based on your business and overall marketing strategy, finding the right amount of budgeted funds to use for vehicle and fleet advertising is imperative now a days.

Some statistics were recently released by The Trucking Association & Outdoor Advertising Association based on consumer responses to certain posed questions. The average delivery/service vehicle makes approximately 16 million visual impressions annually. Consumers also found that reflective graphics boosted visual impressions by up to 40% by extending visibility during odd operating hours. 91% of consumers notice words and images; and 29% would base a buying decision based on the impression, a very respectable conversion rate. Much better than pay-per-click, or conversion and open rates on email marketing. The top statistic for vehicle and fleet graphics, is 97% of consumers remembered ads placed on commercial vehicles vs. 19% placed on billboards. And finally, 98% of consumers feel vehicle and fleet graphics create a positive image for advertiser.

The goal of a solid and successful marketing campaign is expanding your market reach; connecting with your consumer on a personal and local level, but have the ability to grow into a nation/global market. Large or small, vehicle and fleet advertising is a scalable, yet affordable media asset. Based on studies, vehicle and fleet graphics rank number 1 among the lowest cost-per-click impression of any major media available to businesses. Put your name out there, and not only drive sales, but drive your brand.

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