Many requests for vehicle wraps and fleet graphics come through our shop daily, and one of the questions I’m posed with often is, "Do wraps actually ramp up sales?" I tell all my clients It's an incredible and viable way for advertising, especially to your local market. People need to associate visually with the products and services they purchase; so being displayed on the roads during business and heavy commute hours can only help increase exposure, and increase leads and sales. Companies are suggested to set aside at least 10% to 15% of their annual income aside for marketing; and based on your business and overall marketing strategy, finding the right amount of budgeted funds to use for vehicle and fleet advertising is imperative now a days.
Some statistics were recently released by The Trucking Association & Outdoor Advertising Association based on consumer responses to certain posed questions. The average delivery/service vehicle makes approximately 16 million visual impressions annually. Consumers also found that reflective graphics boosted visual impressions by up to 40% by extending visibility during odd operating hours. 91% of consumers notice words and images; and 29% would base a buying decision based on the impression, a very respectable conversion rate. Much better than pay-per-click, or conversion and open rates on email marketing. The top statistic for vehicle and fleet graphics, is 97% of consumers remembered ads placed on commercial vehicles vs. 19% placed on billboards. And finally, 98% of consumers feel vehicle and fleet graphics create a positive image for advertiser.
The goal of a solid and successful marketing campaign is expanding your market reach; connecting with your consumer on a personal and local level, but have the ability to grow into a nation/global market. Large or small, vehicle and fleet advertising is a scalable, yet affordable media asset. Based on studies, vehicle and fleet graphics rank number 1 among the lowest cost-per-click impression of any major media available to businesses. Put your name out there, and not only drive sales, but drive your brand.
Some statistics were recently released by The Trucking Association & Outdoor Advertising Association based on consumer responses to certain posed questions. The average delivery/service vehicle makes approximately 16 million visual impressions annually. Consumers also found that reflective graphics boosted visual impressions by up to 40% by extending visibility during odd operating hours. 91% of consumers notice words and images; and 29% would base a buying decision based on the impression, a very respectable conversion rate. Much better than pay-per-click, or conversion and open rates on email marketing. The top statistic for vehicle and fleet graphics, is 97% of consumers remembered ads placed on commercial vehicles vs. 19% placed on billboards. And finally, 98% of consumers feel vehicle and fleet graphics create a positive image for advertiser.
The goal of a solid and successful marketing campaign is expanding your market reach; connecting with your consumer on a personal and local level, but have the ability to grow into a nation/global market. Large or small, vehicle and fleet advertising is a scalable, yet affordable media asset. Based on studies, vehicle and fleet graphics rank number 1 among the lowest cost-per-click impression of any major media available to businesses. Put your name out there, and not only drive sales, but drive your brand.
