Signage and Digital Print Marketing for 2012!

With 2012 upon us in a few days, no doubt the New Year brings rejuvenated efforts to push business. Signage and digital print advertising is a very versatile and useful tool to promote business in your area. We have come up with a few products we find to be a great asset to marketing strategies, and how they can work for your business, or organization. The general consensus is companies need to spend 10% of their adjusted income projections on marketing. The more you spend, the more likely you are to see a return on investment (ROI). Obviously, you need to disperse those funds accordingly to accommodate internet ads, print ads, etc. Below are some extremely popular, and efficient ways to market your company with digital signage.

Vehicle Wraps. This is one of the top requests we get in the shop. A vehicle wrap is a great way of advertising your business or service. Targeting essentially everyone on the road, it is a direct line to people in your area every day, and every where your vehicle travels. Billboards are all over the highways, and roadways, but you can advertise as a billboard no matter where you go; picking up supplies, company lunch, or the commute to and from the office. Being in the line of sight of your potential customers is the essential concept behind advertising.

Wall Coverings /Window Graphics. Thanks to the evolution of films, printable vinyl, graphics are now easily applied to windows and walls with ease. Transforming the front and inside of your store or location is a great way to help show your business capabilities. You pay for the location already, why not let it work for you by showing your customers all you have to offer. Many retailers and businesses now use the front of their locations to help encourage customers to use their products or services, and communicate exactly what they have to offer. Getting them in the door with eye catching window graphics, you can showcase your business on the biggest scale by using the interior real estate you pay for to help promote your company.

Trade Show Displays and Banners. With a New Year, comes new products and services, and trade shows to showcase what is new for your enterprise for 2012. Making a lasting impression at a trade show is sure to lure people to your booth, and help communicate your message. The majority of the people at the trade shows are there because they have interest in your specific field already; so communication on how your product or service is a step above the rest will help you increase sales and brand awareness. Retractor banners and custom printed booth displays shows professionalism, and allows you to let others read your message and substance for further internalization.