If you’re involved in marketing the products and services for a business, you already know how many different ways there are to advertise. As consumers, we’re surrounded and bombarded by marketing messages at every turn! Which of these stick in your memory? Which of these do you think provide the biggest “bang for the buck”?
Vehicle graphics and wraps turn your business vehicles and fleet into rolling billboards that are seen by thousands of people – your potential customers – every day! Whether your wrapped vehicles are parked around town or are rolling down the highway, data shows that a car wrap, truck wrap, or van wrap will attract the attention of your potential customers more effectively than most other forms of advertising.
The Traffic Audit Bureau (TAB) provided the following data regarding the effectiveness of mobile advertising:
- 92% of people notice and actually read the graphics on wrapped vehicles
- 75% of consumers develop impressions about a business based on a vehicle wrap they saw
- 30% of consumers will make a buying decision based upon impressions they gained about a product or service from the advertising on a wrapped vehicle
Convincing? Sure, but what does a car wrap cost relative to other forms of advertising? Compare the significant cost differerences between various forms of advertising in the chart below!
We recognize that a business’ marketing budget is a precious resource that needs to be spent wisely. We enjoy the opportunity to help our clients evaluate their budget, their purposes in considering a vehicle wrap, and the options that will help them maximize the effectiveness of mobile advertising. You might also find this article regarding the cost of a car wrap to be helpful in your decision process.
Call us today! 615-595-6564 We are car wrap experts serving the needs of businesses in the Nashville, Brentwood, Franklin, and surrounding areas of Middle Tennessee. Examples of our car wrap projects can be seen around town – watch for them and see whether their message “sticks” better than other forms of advertising you see that day!
