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Downingtown, PA

West Chester, PA – The Importance of Quality Graphic Design for your Business

BY: Your Name, Your Business

New businesses are constantly popping up. People see a hole in the market, decide to fuel their passion, or decide that it is time for a new chapter. The constant succession of new small businesses allows for the market to constantly evolve.

Starting a small business comes with its own laundry list of complicated tasks. The visual representation of your brand does not have to be one of them.

As a full service branding and signage company our experts are here to aid you in the process from the onset of your business trough your successful career. When it comes to developing the image for your business, there are 5 elements that with the help of our team can elevate your business to the next level!

Logo designed by our expert designers for this local HVAC company. This logo truly captures the old school mentality of fix before replace while also adding a retro and fun character to their brand.

The Logo

Think of your logo as the face of your business. This imagery sticks with consumers and will be how they come to recognize you. Creating a logo that fully encompasses the essence of your business is paramount to the success of your business.

The process of developing your logo has never been easier! When you contact our shop we will set up a complimentary consulting meeting. Ideally we are able to do this in person, but over the phone will work as well. Our experts will ask you a specific series of questions in order to gauge your goals, your market, your values, your services etc. These elements all largely play a role in the visual representation of your business. After we have a framework for your business we begin to discuss the visual elements. Some business owners have very specific ideas what they want, others only have concepts. You can work directly with one of our graphic designers to ensure that your logo exceeds your wildest expectation!

The Title Page of our In-House Branding Guide.

The Branding Guide

After working with a graphic designer to create a killer logo for your business we recommend bundling your design with a custom branding guide. These guides can go into as much detail as you desire. For small businesses just starting up these guides mainly serve as a place to keep yourself organized and ensure consistency in your future branding efforts. Laying out your primary logo, any partial logo elements, the fonts used for your branding, the colors used, etc. will greatly help you keep all branding consistent which is paramount to business success.

The Website

Element from the Paramount Branding Guide that was adapted for website use.

Nowadays, no business is complete without a well thought out website. The website was likely one of the first elements you developed to start your business. While we do not build websites, we can help you create a consistent appearance by helping you implement your logo and branding across your platform. This includes creating custom graphics, backgrounds or imagery to present your esthetic across the platform.

Window Graphics of the Old Skool logo.

The Signage

Any business with a brick and mortar location requires a sign. The style, location and all sign elements vary so greatly that there are options for everyone. From a simple flat panel sign displaying your logo, to internally illuminated channel letters, to brand specific monument signs, to vehicle graphics, we have a sign solution that will represent your brand and your budget. Our expert sign designers will work from the logo design and branding package to ensure that all signage furthers your appearance! Designing for signs requires an understanding of the business, the fabrication process and the three-dimensional components of the real world. All these elements when combined correctly will display your logo and brand to the world and set you up for success!

Adaptation of Old Skool logo to fit on small monument sign panel.

Today is the day to contact Paramount Signs and let us help you with this new business endeavor. We will be by your side from inception through a successful career! By hiring us to complete your entire branding package you are maximizing your spending and ensuring that you will receive high quality products!

Contact Paramount Signs today for a free consultation!

After all, “getting you noticed is Paramount.”

“Best Sign Company in Downingtown, PA”

Top Rated Local Custom Sign Shop / Store / Business

Chester County: Downingtown, PA


“Best Sign Company in Downingtown, PA”

Top Rated Local Custom Sign Shop / Store / Business

Chester County: Downingtown, PA

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West Chester, PA – The Importance of Quality Graphic Design for your Business