Many people confuse having a logo with having a brand. Branding does not end once the logo is finished, when the business cards are printed or even when a website goes live. Branding is a key element of your business. Branded interior design is an impactful element to enforce and strengthen your business by improving the overall customer experience as well as employee engagement. A company’s brand communicates what makes them unique and helps them stand out against competition.
During every step of the branding process, you should ask yourself, “What do I want my customers to feel” and how do I get that message out? One way to do that is to extend your branding message to the interior of your company’s physical space. The business space, whether an office, retail or eatery, is a crucial element of the brand experience. Interior branding design should embody the values and vibe of your company in the same way a logo or website would.
Interior branding is the most overlooked aspect of forming a clear and consistent company brand. It’s an opportunity to use your physical space as a marketing tool and apply the same rules as you would for all other aspects of marketing. It’s about more than just a logo or a sign, all elements must work together to form an on-brand, engaging and sensory experience. And this experience could be targeted to customers and employees alike.
Your employees likely already know your mission statement, company goals, and even corporate history. What they probably don’t know is how they are part of it all. Office interior branding, when done correctly, will close that gap by making your employees feel like they are included in the larger brand identity and company mission, rather than just a faceless part of the labor pool. Research has shown that the workplace environment accounts for as much as 25% of job satisfaction, and potentially affect performance by as much as 5% for individuals and 11% for teams.
These design choices will ultimately impact the impression you make on clients, customers, and staff and send a message about who you are as a company. Striking that balance between company imagery, design aesthetics, and functionality makes a huge difference.
We find that interior branding has a wide range of applications. Utilized as a marketing tool it creates a sensory experience for your customers that tells your story and creates a memorable vision of your business. From an employee morale perspective, the work environment can be transformed into a pleasant space that includes the employee in the messaging. Additionally, for educational spaces the message help promote a sense of belonging and encouragement.
Is it time for you to create that environment that will leave your customers feeling good to do business with you and create a sense of pride for your employees and students? Give the experts at Paramount Signs a call for a free consultation.
Remember, “getting you noticed is Paramount”