Creating visibility for your business through brand identity is an ongoing effort that works to distinguish you from your competition. This essential step has to be integral in your ongoing marketing programs if you wish to grow the business. What starts as defining the essence of your brand, evolves into creating a distinct personality that customers will come to know.
What goes into my brand?
There are many components in creating a quality brand. When it comes to distinguishable elements there are 5 components that create the core of your brands identity regardless of your business.
- Your Logo
- Your Tagline
- Your Signage
- Consistency across all mediums (website, stationary, signage, etc.)
- The ambiance of your space (physical/online etc.)
After you have a logo and have built a personality for your brand, displaying that brand consistency is paramount to gaining recognition. Presenting a brand consistently across all platforms can increase revenue by up to 23%. All products should be branded with your logo and tagline. Additionally, including products, services, contact info, website, mission statement and any other distinctive information helps potential customers recognize your business.
If you have a physical location, you will need to identify your businesses exterior to draw in customers as well as your interior to build that brand awareness through reinforcement and repetition. It takes 5 to 7 impressions for the brain to remember a brand/logo. The exterior signage helps with passing traffic viewers as well as help guide your customers to your location. Building signs, monument signs, marquis signs and way finding signs are all great ways to post your logo.
In addition to your physical location, if you have company vehicles or fleet vehicles, branding those vehicles has proven to create a tremendous amount of brand recognition for any business. We have blogged quite a bit on the effectiveness of vehicle graphics and the effectiveness of that form of advertising.
Internal branding within your office or business space will also reinforce the exterior branding. Not only will your customers unconsciously develop a more ingrained image of your brand which aids in the retention and easy recall of your brand, it can help with employee’s sense of mission and pride. Interior signage can be presented with wall graphics, window graphics, dimensional signage and floor graphics.
Motivational phrases, mission statements and Core Values are also ways to present images that are the supporting components of your brand.
Taking it even a step further, promotional products displaying your logo allow for your brand to permeate into the lives of employees and customers both in your space and at home! Items can range from pens, to USB drives, to apparel, to travel mugs, and so much more!
There are endless ways to get your brand recognized and the experts at Paramount Signs are a single source company that not only can create your image in all these formats, but can also help you decide what type of images and signage you need to help you gain the brand recognition you need to grow your business.
Here at Paramount Signs we are your one stop shop for all your signage, branding, and promotional product needs. Let us help you get noticed! After all, getting you noticed is PARAMOUNT!