Your effort to get your business noticed is an ongoing process. When it comes to advertising, signage is one of the most effective methods of getting the level of exposure that really makes an impact to your bottom line. Whether you’re trying to drum up interest in your new auto repair business, drive people to an event or get people excited about your new restaurant, signs are a great way to get your message out and grab people’s attention.
This works really well when executed properly. Not all signs are created equal, and if you want a sign that’s really going to drive results, you need to bring in the professionals. Working with a top designer to bring your sign concept to life will not only ensure your sign looks great—but that it also gets you the results you’re looking for.
While all designers need a certain level of talent, training, and skill, most designers specialize in specific areas, types of design techniques and knowledge of the specific discipline. Having said that, if you need a sign designed, you want to work with a designer that specializes in sign design. Sure, some designers can produce a layout that looks really cool, but there is a lot more to the design than meets the eye.
There are a lot of elements to consider when designing signage. Things such as location, traffic speed, surrounding architecture, text styles, mounting solutions and the list goes on and on. Our designers take all the elements into consideration so that the sign not only can capture the eye of the casual observer, but they strive to make sure the message is legible or sublimely clear as well as memorable.
There are a host of options in signage that all have their specific applications where each option can be very effective. Other considerations are local code allowances or restrictions, property requirements and restrictions as well as budget. Many retail centers have their own code specifying raceway channel letters to reduce the number of penetrations in the building or individually mounted channel letters for a higher end appearance. Different municipalities may have a color palette restriction such as in Historic areas.
It is a very challenging discipline for a sign designer as they have to create a design that catches the eye but also transmits a clear and memorable image. You can always create a bright pattern sign with all kinds of shapes and colors but does not project a clear message or create a boring text only sign that projects a clear message but does not capture the eye. Our experienced design staff has the skills, knowledge and experience to not only create a design that will capture the eye but also project a clear message. Additionally, because of their experience in the sign industry they are familiar with the production side so that we create a design that can be produced to fit your goals as well as respect your budget.
Sign design is about taking two dimensional creations and bringing them to life in three dimensions. When you need a sign, a vehicle wrap or a custom design be sure to contact your local sign company to ensure that all avenues are being considered when it comes to creating the best signage package for you and your business.
Contact Paramount Signs today to speak with one of our designers and for a free quote. Paramount Signs is your one stop shop for design, fabrication and install.
We believe that getting you noticed is PARAMOUNT!