Ideally, your company logo enhances potential customers and partners’ crucial first impression of your business. A good logo can build loyalty between your business and your customers, establish a brand identity, and provide the professional look of an established enterprise.
Font Based Logo Design with Abstract Element.
There are basically three kinds of logos. Font-based logos consist primarily of a type treatment. The logos of AIG, IBM and Facebook use type treatments with a twist that makes them distinctive. Then there are logos that literally illustrate what a company does, such as when a plumbing company uses an illustration of a pipe wrench in its logo. And finally, there are abstract graphic symbols-such as the Nike swoosh or the Target circles.
Logo Design
Logo design requires advanced skills that only professional logo designers have. The logo is a serious investment for your business, it’s a brand asset that has high potential value for your company, so it’s smart to hire a professional logo designer from the start. There are many online design services that can create a basic fit-for-purpose logo, but truly mastering all aspects of the craft takes time and results in a logo design that is superior in regard to impact and effectiveness. Of course, logo design is just one small subset of branding, but the logo or brand mark remains the centerpiece of most branding schemes.
It’s important to remember that when we look at something, we don’t read first. Before anything else we see shape, we see color, and if that’s enough to hold our attention, then we’ll read. So, in every instance, regardless of company, the small but essential element in the brand picture is the logo. We all know that it’s often the logo component of a new identity or rebranding that receives the most critique by the public.
Having said all this, it is important that you get it right the first time. The use of shapes, colors, contrast and fonts all intertwine with the total image. There are a lot of quick and cheap online services that create logo designs. But if they don’t spend time with you to get to know you and your business, your culture and personality, how can they create a logo that best represents your business in a way that will attract the customer base you are servicing?
Font Based Logo Design Incorporated into Bold Sign Design.
At Paramount Signs we pride ourselves on spending the time up front to get to know you and your business before we formulate any concepts. From there we will work with you to create the image that is “you”.
Additionally, as a full-service sign company we are well versed in application of logos and design with the end result in mind. We work with defined color books to ensure consistent color profiles on all mediums, we design both vertical and horizontal logos to ensure that the logo can fit on various mediums as well as ensuring that there is a single-color variation of your logo to work as a letterhead. Our experts are well versed in color theory, typography, and the elements of design.
Font Based Logo Design Transformed into Vehicle Graphics.
If you are considering starting a new business or considering rebranding your business, give the experts at Paramount Signs a call for a free consultation. We are your one stop shop for everything from logo design to signage!
We believe that getting you noticed is PARAMOUNT!
