For many businesses, their first opportunity to create a first impression is with their storefronts and building facades. High-quality, creative, and attractive building signs set your business apart from your competition. This is your opportunity to attract a larger share of the available traffic passing by your location, draw consumer interest, and more importantly attract a larger share of the available business. So what types of signs should you consider to draw more business to your location?
Below are some common types of signs to consider:
Dimensional letters are usually made from a single sheet of acrylic, or metal and have varying depth in the lettering to create a 3D effect. Dimensional signs usually include individual numbers, letters, logos, and in some cases shapes. Some dimensional letters are very similar to channel letters in that they are fabricated shapes but are not illuminated.
Sign cabinets provide probably the most square footage available in an allowable space. They are also very economical in regards to illuminated signage. The only drawback is that simplicity in design. The shape does not draw a lot of interest, however the amount of usable space on a sign cabinet provides the opportunity to expand on your message and utilize color, art and shapes not possible with other illuminated signage.
Of all the signage types available, channel letters are the most commonly used for storefront signage. This type of sign is very versatile as they can be front lit or back lit to create a halo effect. They can be mounted directly to the face of the building as individual letters or they can be mounted together on a raceway and mounted as a set to the face of the building. Due to their form, both of these sign types are very attractive. They are very versatile as they can sport a variety of fonts, colors, and styles.
Projecting Signs, Hanging Signs & Blade Signs
Whether you call them hanging signs, projecting signs, or blade signs, you are talking about signs that are perpendicular to the building instead of being installed on the façade of your building. As for the sign construction, it can be a backlit cabinet sign or a sign made of treated wood, metal, or high-density Urethane foam. These signs are effective in narrow streets and for attracting foot traffic. These signs many times are used to complement existing storefront signs. They can also be used as directional signs for businesses that lack storefront as they are located in the building.
Canopy & Awning Signs
Awning signs are typically used as storefront protector as well as a business identifier. They are usually fabricated using canvas materials. Nonetheless, other types of fabric and even metals can be used depending on the specifications and needs as well as weather exposure. They work well to create a boutique feel or provide an artistic flare to your storefront as well as provide shelter in poor weather, a boutique feel or open-air restaurants’ canopy.
Depending on your goal in regards to an outdoor sign, we also will help with creating a design the fits your brand, location and architectural features. We look at each project individually and even though the sign type may be called the same thing, we will create a custom solution for your business.
If you are considering and outdoor sign for your business, give the experts a call at Paramount Signs.
We believe that getting you noticed is PARAMOUNT!