There are a lot of questions floating around when you and your business are considering a new sign. What type of sign do you want? What is your budget? What’s your timeline? Have you decided what exactly you want? While these are all important questions to ask and understand, arguably the most important decision is who do you go to for your signage needs.
With all of the choices available, why should you contract a local sign shop to craft your company’s signage? After all, isn’t a big firm better? Actually, that would depend on your needs. If you are a large corporation and setting up a national branding effort, the national sign companies are organized to support this type of effort. However, if you are a local business, maybe even with a few remote locations, working with a local sign company makes more sense.
Here are 5 reasons why you would want to partner with a local sign business.
1. Local Knowledge:
If you contract a service from the internet, particularly one based out of the state or even across the country, what do you think that company knows about your area? Not much. And in many cases, a national company will contract with a local company to manage the permitting and installations. A local company has an insight into the neighborhood and community. You’ll get that local expertise which can be vital when you are dealing with a product that is at the forefront of your marketing message.
2. Personal Service:
A local shop is much more accessible than the larger and potentially remote national firms. You will usually be able to work directly with the designer in the beginning of your project. This allows the designer to work through the options with you to better formulate the design that best suits your needs. You can call and chat with the designer, project manager or even the owner, to check on status or clarify any questions. You are getting the personal attention not necessarily available through a larger firm.
3. Faster Turnaround:
When you decide to order a new sign or other promotional material, time is often of the essence. Large companies place you in a queue for each section of the sign process. While faster isn’t always better, you deserve to work with a company that will make your job a priority. A local company will often provide fast work that allows you to get back to doing business sooner.
It is important that you are mindful of what a sign company plans to charge you for the work they do. Don’t be afraid to ask and make sure you know what you are getting so you can compare apples to apples. You will usually find that the local firms are more affordable than the big chains since they manage their costs more closely and are focused on service and less on marketing themselves.
If you have a problem, will your sign company answer the phone? Most local businesses will. They have ownership in serving the local community. Word of mouth is king for local companies. Even if you don’t have a problem but have a quick question about maintenance or cleaning, you want answers. It’s all about the relationship.
At Paramount Signs we understand what it is like to run a small business. We are sensitive to budgets while focused on quality to get you the most for your money. If you are considering a new sign in the Chester, Bucks, Montgomery and Delaware counties, give us a call for a free consultation.
We believe that getting you noticed is PARAMOUNT!