Throughout a company’s lifespan, it’s products, services and even core purpose may change- internal growth is normal and essential for a business to match the ever-changing needs of the times. Just as people outgrow styles and hobbies, a business can outgrow its existing branding.
Self reflection within a business is essential to a business’s success. What may have worked for you in the past may not match who you are and what you stand for today. That being said, being able to update and grow as you go shows your clients and new prospective clients that you are invested in the brand.
You want the world to know that you are adapting to and one way to portray that change is updating or even changing the business logo. We have discussed the importance of your logo and considerations for the development of your logo in prior blogs.
We recently helped SPANCO, Inc. with a new building sign that displays their new logo along the exterior of a large factory wall. As is true with all signs, there is an art to finding the correct wall to sign proportions. This starts with permitting: a service we are proud to offer. Instead of creating a design and passing the design to the customer for permitting only to find out that the sign is too large or engineering is required causing the customer to come back to us, we can provide that full service and resolve all those questions up front. This makes it a totally turnkey installation for the customer as well as allowing us to work directly with the municipality on allowable sizes and installation requirements that helps streamline the design process.
We created 40-1/2″ high dimensional letters painted with a durable urethane finish in their specific colors. The overall length of the logo is 234″. We worked with the local municipality for the permitting and scheduling a final inspection eliminating the need for SPANCO to spend time trying to figure out that part of the process as well as resolve any technical issues.
Since access to the site was limited with a retention pond in front of the factory and trees blocking access for a standard lift truck, we chose to use a portable lift that we could get to the location using a four wheel drive vehicle to position the lift without disturbing the landscape. We try to make the installation as non-intrusive and disruptive as possible. This installation was no exception. The customer was surprised when we notified them the installation was completed and very excited with the end result.
If you are considering a new or updated building sign for your facility, give us a call for a free consultation. Remember, “getting you noticed is Paramount”.