When it comes to running a successful business there are many components that have to be accounted for; from the basics like the “five W’s” to the logistics. Too often people push off the design aspects of building a business, but the truth of the matter is that the stronger the visual representation the better your business will do.
Defining your brand is an important step in how your business is perceived by the public. Your brand includes your logo, your core values, your branding guide, your official colors, your advertisements, your signs – any and every source that contributes to the way your business is perceived. A high quality brand identity utilizes consistency throughout their content leading to an increase in revenue. A study found that consistent branding across all channels increases revenue by 23%. To read up more on what branding is and where to start, check out the branding blog on our website!
Every business needs a visual representation, or a logo. The logo is the face of your company, this is the image that customers will associate with your business. Everything from the colors, the fonts, the shapes and the textures play a role in how your business is perceived. It is said that a picture speaks a thousand words, imagine how much a poor logo can negatively impact your company.
While most businesses have at least a homemade logo design; a professional, vector format, color matched logo allows for consistent branding and for your business to promote itself even when you are not there to do so. Unsure if your logo truly represents your company? Our logo blog on our website analyzes the psychology of how color, shapes, fonts and orientation play a role in how a business is portrayed.
When it comes to opening up a physical brick and mortar business signage is more important than ever. Signs do more than just tell people where you are, they serve to brand your company and showcase that you are proud of the establishment.
Did you know that approximately 68% of consumers believe a business’ signage reflects the quality of its products or services and that nearly 75% say they have told others about a business simply based on signage? (FedEx)
Signage comes in many shapes and sizes, at many price points and with many different functions.
Exterior signs work to mark your business and includes sign types such as monument signs, post and panel signs, channel letters, building signs and directory signs.
Temporary signage is a popular inexpensive alternative that serves perfectly to promote while in transition or while on a tight budget. Temporary signs include yard signs, banners and A-Frames.
Vehicle graphics are a popular form of advertising for businesses due to the cost effective nature of the 24/7 advertising capabilities. From full vehicle wraps which changes the entire exterior of your vehicle with vinyl graphics and branding, to a logo on the doors – vehicle graphics get your brand in front of more eyes. For more on vehicle graphics read up on our vehicle wraps blog!
Signage goes beyond the exterior of your business. Interior signs are a great way to brand the interior of your space and create a cohesive environment. Interior signs include but are not limited to window and wall graphics, dimensional letters, directional signs and logo signs.
There’s a reason they say a business with no signs is a sign of no business.
How we can help
From branding to signage and design to install Paramount Signs is your one stop shop. Our expert graphic designers work to create stunning graphics that will get you noticed. From logo creation utilizing color psychology, to complete branding guide books to be distributed to keep your brand consistent, to all of your signage needs; we have got you covered!
While there are always options to get design work done online, being a local company we pride ourselves in creating an interactive experience to help you build a brand you are proud of.
We believe that getting you noticed is PARAMOUNT!