In the unstable atmosphere around these global, national and regional lock downs – it is more important than ever to band together. With the onset of “essential businesses” and “stay in place” mandates people are confused and struggling to fit into this new commercial climate. Businesses are operating in a new capacity and it is ever pressing to ensure that the information is being passed along to the consumers so that we can all respect the social distancing requirements. The safety of our community is paramount, so we want to work with you to help your business succeed.
Working from home poses new challenges – from entertaining kids, to the distractions of housework, to the lack of incoming business. Mandates are pushing businesses to make difficult choices and many are limiting their spending trying to hold on through this time. We are right there with you. That being said, working from home and having this time away from the office gives you a chance to re-evaluate your business. Is your logo doing what you want for your company? Does your branding collateral match? Is the face of your brand and what you’re promoting match your business model? Do you want to maximize effectiveness of your business presence online? Do you want to start a new business?
If the answer to any of the above was yes, you’ve come to the right place. Branding is an essential part of a successful business, whether starting from scratch or updating old material, cohesive branding is said to increase revenue by 23%. With the current dip in the economy, there is even more of a push to create a cohesive and well rounded brand image.
A brand consists of several components and as a whole is the backbone of the company and create the identity through which they are seen through the community.
The Logo – The Face of a Company
Your company’s logo is the first thing that a customer will see, and just as a face it showcases emotions and attitudes. Have you ever given thought to what your logo said to the world? There are many components that make up a successful logo. The three largest factors are color composition, shape & orientation and font choice.
Colors take on distinct human qualities and evoke a specific psychological response when used in a logo and as such it is important to make conscious decisions when selecting colors for your logo.
The personality of your company goes beyond the colors, the shapes and orientation have a specific effect in the psychological response consumers have to a logo.
Just like the shapes and colors of your logo, your font choice has a psychological effect on people. Much of this impact comes from the generalized shape of the letters. Fonts like Times New Roman is seen as stable and mature as well as unimaginative and conformist, where as Comic Sans was seen as a happy, casual and youthful font. No matter the specific font, the generalized effect stays constant.
For a business logo the font choice should be more traditional and clean, as you want your business to come across as trustworthy and credible. For a more casual coffee shop type company, you want the font to make the customers comfortable and relaxed.
The most important part of the font choice for your logo is that the company’s name is legible and readable.
Credibility and Trust
Just as your logo has the power to tell the consumer who you are (as a business) and how you feel, it also works in tandem to create credibility and trust. The key is maintaining a brand image consistently over time. A large part in this trust is consistency. Consistent branding creates lasting trust which drives business.
Your Company’s Mission
As you grow your business it is important to put into words what it is you stand for. These statements not only help keep your business on track, but they help customers know that you are the right brand for them. A successful brand embodies human qualities that make it recognizable and memorable which in turn helps consumers connect to your brand. Consistency is key.
Generating New Customers and Delighting Existing Ones
A company that has a face, has established trust and has a defined mission becomes a brand with that brand identity comes a road map to success. While these qualities will attract new customers they will also work to give existing customers a sense of belonging.
Where do I start?
- Put into words what you want your company to stand for.
Just as in a novel the author works to develop personalities for the characters, you have to personify your company. Think of the 5 words that you think best sum up your business mentality. Are you reliable? Fast? Safe? You get the idea.
- Complete a SWOT analysis of your brand.
While this can sound daunting, it is very simple to execute. Think about your company’s strengths and weaknesses, and then look at any opportunities you may have and what threats you face.
- Write a mission statement that encompasses your values
Use your SWOT analysis and key words and write a statement that verbalizes why customers should use you. Is there something unique your company can offer?
- Create a Logo that represents your brand
This is where we come in! Using the brand identity you’ve created we are able to construct a logo that embodies your company and puts a face to your brand. A strong logo that is consistently used creates a relationship with consumers.
- Keep your brand consistent
While improvement is always good, consumers expect consistent branding across all channels. So as your company evolves make sure you are consistent in how you communicate with your audience.
How we can help
While branding/ re-branding can seem like a daunting task, this pandemic has created an opportunity and the time to get this done and get it done right!
Here at Paramount Signs we are a full service company and will work with you through the branding process! We want to help you and your business make it through this hard time and emerge stronger and better than ever. When you work with us you can walk away with a customized logo/ logo variations, branding guide, collateral and more! We want to help you make your company beautiful inside and out!
In order to succeed in this ever changing climate it is important to do what we can to maximize our time and our energy! We want to thank you for all you are doing for our community and want to help you! Contact us today and we will work with you to solve every problem this pandemic throws your way. Right now more than ever businesses need to help each other. We believe that getting you noticed (and keeping the community safe) is PARAMOUNT!
Contact us today for a free quote and we will work with you to keep your business on top of the changing environment and help you emerge better looking than ever!
