Banner advertising, one of the most cost effective form of advertising on the market, and its popularity has only increased over the last few years. Here, we will discuss some of the advantages of custom printed banners and how your business can take advantage of their benefits to increase brand awareness, visibility, and sales.
Improve Brand Visibility
Studies have found that it only takes four seconds to make a good or bad first impression, so capturing, and retaining, the attention of prospective clients is of the utmost importance. Banner advertising is an easy, quick, and cost-effective way to generate visibility that can be converted into action by the reader.
If your banner is strategically located at a trade show, retail space or outside your place of business, you can be sure that the people who see your sign are potential customers, and you’re not wasting resources on broader and more expensive advertising efforts reaching customers who are uninterested in your services or outside of your trade area and neighborhood. Although other forms of media offer targeted marketing, the proper location of a banner guarantees you’re reaching the customers you need to reach.
Banners installed in strategic locations continue to reinforce your company name or event each time they’re seen. If placed in a high-traffic area, a banner may reach the same customer several times a day.
Banners and portable and durable. This provides the opportunity to reuse the banner for recurring events, seasonal events and special promotions. Companies who sponsor many local events or appear at gatherings and trade shows frequently will get a lot of mileage out of a banner.
Choosing the right banner is crucial, as is the marketing slogan or message that you wish to convey to your targeted demographics. Fortunately, banners can be designed in virtually any size, shape, and color that you require, so a large and eye-catching banner can quickly capture the attention of passersby. This means that people who drive by your place of business on the highway or interstate on a daily basis will be exposed to your message on a repeated basis. Repetition is proven to be one of the most effective strategies of marketing. While some people who see your banner may not become instant customers, a visually appealing banner with a catchy or persuasive message may remain in their minds for months, if not years, to come, increasing the likelihood that they may become customers in the not too distant future.
A few notes:
Be careful of cheaply made banners. Make sure you are aware of the materials used for your banner. Depending on your goals, the right material should be specified. There are many cheap online banner providers. In some cases the material used is thin and lightweight and may not provide the appearance and durability you need. This also limits you on the design scope as well as the number of colors.
These can be ok for a (1) day event that you do not intend to use again, but are not going to maximize the effect banners can have on the public.
If you have a need to update your existing sign and not sure what options are available to you, make sure you call Paramount Signs and arrange for a free consultation. We have the experts and experience to guide you through the process to get you the sign you need while being respectful to your budget and timeline. Check us out on Instagram and Facebook to stay up to date on what signs we are making in your area and to showcase all the ways we can help you, after all – Getting you noticed is PARAMOUNT!