Here are a few branding tips and some ideas on how to promote your business effectively.

1. Develop a memorable tagline that portrays your business. Your tagline should become part of your signage (think about your acrylic logo in the lobby) and your print material. Don’t forget to include this as often as you can. The more memorable the better. When a customer has a need you would like them to remember you! (and your tagline)

2. Diversify your marketing efforts. Don’t spend all of your marketing dollars in one place. Use print ads, electronic ads, outdoor signage, indoor signage, and more to spread the word. Your customers are probably as diverse as the city; you shouldn’t expect to find them all in one place.

3. Sponsor local events. A benefit of sponsoring local events is the event promoting you. Don’t let it end there. Participate in the event and bring along event signage. Do you have banners? Do you have print material to hand out? How about promotional items with your logo? Do you have a trade show display that you can leverage at this event?

4. Create a list of reasons why you are different from your competitors. Now show your customers why you are different, use a pop up banner or something like it to promote your uniqueness.

5. Write, write, write! Are you publishing articles on your blog, as press releases, on your website, etc? All of these activities allow your business to be found by more and more people.

There are many more branding ideas we can share with you. If you have any questions about branding and/or signage please don’t hesitate to call us at (630) 289-7082 or visit our website at www.markyourspaceinc.com

We are conveniently located in Bartlett, IL (near Elgin, IL) and can help you anywhere in the United States!