Do you want a banner to advertise a special or maybe focus on a particular product. You call your local sign company and ask for a banner to advertise your clearance items. They ask how big and what would you like it to say.
After working with the sign company you get your banner. Its beige with the words written in black, saying: Clearance Items!
Hey its effective right? Well maybe not so effective. The following questions should have been asked:
- Where is this banner going to be placed, and how.
- How far away to do you expect people to see this from.
- Will there be anything impeding their view of your banner
- How long would you like to use this banner
- Do you think you may use this banner in other locations, such as a trade show
Why would I ask you so many questions about a simple clearance banner? Because I want to create the most value for you. I want a product that is effective, visible, legible and useful for more then one occasion if possible.
We've include a picture of a clearance banner that helped one of our customers.
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By using a bright yellow back round with black lettering the banner sticks out. In addition we added the customer's logo to help customers identify their trade show display from far away. This banner was also created to be used at multiple locations, so some text the customer wanted on the banner was left off.
When creating a sign its important to understand its purpose and place. Take some time to create an effective banner, it usually doesn't cost significantly more.
If you'd like to discuss a banner or other signage needs please don't hesitate to call us.
Mike Sobel
Mark Your Space, Inc.
(630) 289-7082
