We spent more time working at Compton College doing aluminum building lettering in Los Angeles, CA. Our shop had previously done long-lasting 3D building lettering as replacements for nine existing signs. Examples include the building sign at the Gymnasium and the Mathematics buildings. This time, we designed, produced, and installed four sets of cast aluminum letters.
Brushed Aluminum Building Lettering Assists with Wayfinding
The Instructional Building already had a set of letters installed on the building’s east side. However, the client noted they were not visible from the main parking lot on that side of the campus. Therefore, we were tasked with duplicating the signage with the same size, font, material, and color palette. The goal was to install a carbon copy of the existing sign on the building’s north-facing wall.
Our technicians went to work using 18-inch-tall cast aluminum letters with a brushed finish and anodized coating for protection from the elements. We verified that they matched the existing sign and were identical. Next, we installed the product on the indicated wall at the top of the building for maximum visibility from a farther distance. The result is a second building sign that impresses with its good look and fits in perfectly with the existing signage.
Cast Aluminum Building Letters are More Than Wayfinding Tools
A visible building sign helps visitors find your location quickly. A large, well-designed product with the building’s use information acts as a marker and guides customers to the correct site. This is especially important for businesses in busy areas with a lot of foot or vehicle traffic. However, there is much more to building signs than merely wayfinding assistance.
- Brand identity. Building signage is an important aspect of a company’s brand identity. A well-designed, visible building sign establishes a brand’s presence in the community and can create a strong first impression. Besides that, it reflects the business’ values and personality, can attract customers, and create a positive image.
- Advertising. Building signage is a cost-effective advertising strategy. Once a sign is installed, it can work for you 24/7 without any additional cost. A visible building sign attracts potential customers even when your business is closed, providing continuous advertising for your company.
- Differentiation. Building signs let your business stand out from competitors. A well-designed sign creates a unique and recognizable identity that sets you apart from others in the same industry. It helps customers remember your business and increase the likelihood of repeat visits.
A visible building sign is crucial for any business or organization that wants to establish its presence in a community, attract customers, and set itself apart from others. Concurrently, a sign, such as aluminum building lettering in Los Angeles, CA, is ideally suited for wayfinding even on large campuses with numerous buildings.
Superior Signs and Graphics serves schools, municipalities, and business communities in and around Los Angeles and Orange Counties. Investing in a well-designed, visible building sign can be budget-friendly. Call us today to find out more!
