We had another opportunity to return to Unlimited Telecom. Last year, Superior Signs and Graphics worked with the company to redesign its corporate logo. From there, we handled projects involving new vehicle wraps, building, and lobby signs. The client invited us to return this year to put together a wall wrap and graphics in Fullerton, CA.
Vinyl Wraps and Graphics Create a Brand-Focused Display
The client explained that they needed three different wall graphics.
- Training room. This room is the initial contact that new hires have with the company’s brand commitment and story. Therefore, we designed a “Refining Connecting and Communication” wrap that becomes the primary focal point when employees enter here after walking through the lobby.
- Monitor wall. Our graphic artist designed a die-cut wall graphic for this wall that emphasizes the values that customer service representatives embrace. They include “trust,” “honesty,” and “integrity.” Once the monitor is in place, the spacing of the wall graphics gives the illusion of emanating from it.
- CSR floor. For the space where customer service representations have their stations, our team took a high-resolution photo of a Los Angeles cityscape that our technicians printed with the company’s logo overlaid. It takes up a significant portion of the wall and imbues the space with textures and depths that make it appear larger.
Developing Visually Attractive Displays That Introduce or Continue Your Brand Message
Your brand message takes elements of your corporate vision and mission, distills them, and puts them against the backdrop of corporate action. For example, an integral aspect of Unlimited Telecom’s brand message is connectivity. Our graphic artist created a visual display of this ideal in the form of wall graphics and wall wraps with brand-focused overlays.
Your brand will likely feature a different message. Our specialists can work with you on developing its presentation so that it immediately becomes clear to office visitors what sets you apart from the competition. Moreover, we recommend featuring the message on murals and graphics to create a look that guides the eye.
Looking Past a Wall Wrap and Graphics in Fullerton, CA
It is interesting to note that you do not have to limit yourself to wall displays. Another attractive option is the inclusion of window graphics for interior and exterior-facing windows. If you have a conference room with a glass wall enclosure, consider frosted and edged window graphics that integrate into your brand message. These products look great but are entirely budget-friendly.
Another good option is the design of custom wall art. For example, we might place vinyl overlays of high-resolution photos on the backs of clear acrylic panels. Mounting them with standoffs would allow for creating a gallery that is suitable for a lobby, hallway, or conference room. Some clients prefer this medium for focusing on brand-building with colors and shapes. We can do this, too, with artistic images that we print and mount in this way.
If you are unsure whether you are making the most of your brand message inside your space, consult with our team. We gladly assist you in figuring out available options. Call today!
