Several years ago, we worked with Excalibur Fuels on the creation of an entire brand identity in a different city. When the company bought a Union 76 branded station here, the management team invited Superior Signs and Graphics to take care of the signage rebranding in Westminster, CA.
Multiple Signs Combine to Completely Change the Feel of the Gas Station
Rebranding a gas station is not a simple task. Brand identity is presented in a myriad of ways. Our technicians did 16 gas pump covers, 16 pump topper valances, 16 pump number signs, and two monument sign faces for this project. We sent out four team members who spent the day removing old signage, preparing surfaces to install new signage, and finally mounting the updated products.
Before we headed out to the appointment, the technicians at the shop fabricated the new signage products in the red brand color with the white logo. Customers now also see it in the updated acrylic facing for the monument sign. From every angle, the former Union 76 station is now a part of the Excalibur Fuels family.
The Many Facets of a Successful Rebranding
You might have already commissioned the updated sales collateral. However, signs are still a part of the old look. We can help.
- Repaint. If you only changed the color palette but have 3D letters inside or out, you may be able to update the look with little more than a coat of paint. Our technicians are experts at matching color codes to ensure a perfect fit.
- Reface. For cabinet signs, we suggest refacing. It involves the production of new sign faces that feature your company’s updated look. This option works well for lightbox cabinets, pylon signs, and scaled-down box cabinets you have inside. If you have interior signage that features vinyl overlays, we can reuse the panels themselves and only update the look of the overlay.
- Cover. Vinyl graphics are ideal for covering up murals, paint, and old labels. Because the material is solid, the old colors do not bleed through. Instead, you see the great look of your new brand message.
Of course, our team can also work with companies that want to undertake a complete overhaul of their signage during a rebranding. If you have been thinking of making some changes to the signage you have in your space, rebranding can be the right time to undertake this project.
Superior Signs and Graphics Teams Help with Rebranding in Westminster, CA
What is the status of your rebranding? Do you already have the new specs you are working with? Are you still putting together some ideas? We are a full-service sign shop that will gladly assist with every aspect of the project. If you need help designing a new font and color presentation, we can help.
If you already have new signs, we can install them. If you still need someone to build them, we can also handle this part of the project. Call us today to discuss your rebranding project!