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Buena Park, CA

Exterior Vinyl Lettering Advertises for Wings Café at the Fullerton Airport!

BY: Scott Hoffman, Superior Signs and Graphics

Wings Café at the Fullerton Airport has quickly transformed into an institution. A few years ago, we worked with the facility’s management team to put together restaurant signs and graphics. Part and parcel of the setup were exterior vinyl lettering that advertises the facility. Recently, the team called us back to do more work.

Upgrading the Lettering with Sizing and Durability in Mind

Exterior Vinyl Building Lettering in Fullerton CA

When we met with the management team, we learned that they had new needs for their exterior vinyl lettering. They noticed that the area received far more direct sunlight than they had expected. Similarly, the dust of airport operations had found ways to get under some of the vinyl lettering.

Asking us for advice, we suggested replacing the flat-surface vinyl with 3M cast vinyl that could conform to even the tiniest nooks and crannies of the wall’s surface. Doing so would prevent dust from finding small entryways. Our technicians added a UV protection laminate to help with fading due to extensive sunlight exposure.

Exterior vinyl lettering for buildings in Fullerton CA

Although the wall with the lettering is only visible from the runway, the management team found that it was a great advertising tool for reaching pilots and mechanics working at the airport. Besides that, it would be a great way of making an excellent impression on Airport Day, which is right around the corner and invites the public to visit the facilities.

Bigger Is Better

Vinyl lettering and logos for restaurants in Fullerton CA

When you compare the lettering size on the project, you will notice that we increased the height to fit perfectly into the spaces provided. The client asked us to go bigger, which would make the restaurant’s name stand out even more. This is not an unusual request. Frequently, business owners are reluctant to go big.

In some cases, they do not know how to select a size that will get them noticed. For example, you need a five-inch-tall letter to have consumers read it from 50 feet away. Add another inch for every ten feet of distance. Moreover, go bigger to make up for traffic speed in front of your location. The faster the traffic moves, the bigger the sign needs to be.

Custom designed vinyl lettering for restaurants in Fullerton CA

Not surprisingly, a typical building sign usually measures between 30 and 50 inches in height. However, there are also other ways that you can ensure readability. Take a page from the playbook of the Wings Café and choose a high-contrast color combination. Dark letters do very well on a light-colored background.

Finally, there is the font consideration. Old English and similar script fonts can be challenging to read even under optimal conditions. When you factor in traffic speed and other distractions, it would be better to stick with a Serif or Sans Serif font.

Investing in Exterior Vinyl Lettering to Advertise Your Business

Are you interested in vinyl lettering for your restaurant? Whether it is on the glass or the wall surface, our technicians can help you. We assist you with the selection of an ideal product for local conditions. Besides that, we can serve you with add-ons, such as UV protection and anti-graffiti coatings. Contact us today to learn more!

Free quote on vinyl lettering for buildings in Fullerton CA

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“Best Sign Company in Buena Park, CA”

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Orange County: Buena Park, Fullerton, Anaheim, Cerritos, Santa Ana, CA

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“Best Sign Company in Buena Park, CA”

Top Rated Local Custom Sign Shop / Store / Business

Orange County: Buena Park, Fullerton, Anaheim, Cerritos, Santa Ana, CA

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Scott Hoffman

Superior Signs and Graphics

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Location

6061 Dale Street, #Suite G,
Buena Park, CA 90621, USA

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6061 Dale Street, #Suite G,
Buena Park, CA 90621, USA

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ABOUT THE AUTHOR

BIO: Superior Signs & Graphics is a full-service custom business sign design, fabrication, and installation company in Buena Park, CA. Scott and Edith Hoffman are the co-owners of Superior Signs and Graphics in Buena Park, CA.

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Exterior Vinyl Lettering Advertises for Wings Café at the Fullerton Airport!