Located at 725 South Beach Boulevard, Pro Motorcars specializes in pre-owned, late-model vehicles. The company bought an existing car dealership and needed a new logo and signs in Anaheim. The management team contacted Superior Signs and Graphics to assist with this project.

Re-branding an Existing Dealership

Changing the branding of the dealership quickly was imperative. Doing so would ensure that prospective customers develop brand knowledge and awareness. Moreover, it would facilitate the introduction of the company to the local business community. To meet these objectives, Pro Motorcars needed a combination of products.

• Building sign. We began with the building sign, which is the most important marker. We mounted a large, lighted product underneath the roof. After dark, it serves as a wayfinding tool for the shoppers interested in checking out the cars.
• Monument signage. A double-sided blade sign marks the entryway to the venue. Our team installed it to the fencing. It is a creative take on a monument sign and pylon rolled into one.
• Entryway sign. We repeated the company’s name and logo presentation right above the doorway.
• Window letters. Repeating the name on the door glass is a good option for supporting brand recognition. We used glass door lettering to spell out the information and introduce the hours of service.

The Importance of Multiple Signs on One Property

One of the most frustrating aspects of being a consumer in search of a business is not being able to find it. We often hear complaints about signs that are too small, in disrepair, or hidden behind landscaping. Moreover, there are complaints about graffiti disfiguring the messages. We can help.

• Sizing assistance. When you order a sign, we typically come out for a site survey. Doing so is essential to ensure that you get a marker that is the right size for the location. Moreover, we gauge the speed of traffic to base our size recommendations on the ease with which drivers can read the message.
• Sign maintenance. Our team gladly comes out periodically to clean the signs or replace LEDs. Doing so on a regular basis keeps the markers looking like new for longer.
• Signage refurbishing. Sometimes, an old sign needs a makeover. You would be surprised to see how much a fresh coat of paint or a new facing can do to improve the visibility of your brand and message.
• Placement suggestions. Our team can help you anticipate problems that might arise over the coming months. For example, the setup of a parking lot can obscure a monument sign that is relatively low to the ground. Fast-growing bamboo plants will cover signage quickly. We help you think through these situations before deciding on where to put the products.
• Anti-graffiti coatings. It is virtually impossible to prevent taggers from spray-painting signage around the city. That said, you do not have to stand by while they ruin your investment in good signage products. Anti-graffiti coatings let you clean the markers with ease even after multiple attempts at defacing them.

Learn more about adding a new logo and signs in Anaheim CA, today by contacting our sign shop!