A new business opening in Los Angeles has to do a lot of advertising to hit the ground running. Of course, it helps when this company is the renowned TONI&GUY Hairdressing Academy. Readers who follow our growing project list will remember the work we did for the business’ new location in the Garment District. At that time, we designed, manufactured, and installed nine window wraps that generate interest in the enterprise. Because this client needed further signs and graphics for hairdressing schools and salons in Los Angeles County, CA, the management team contacted us again.
Blade Signs Provide Excellent Advertising Opportunities
Blade signs address pedestrians walking down the street from either direction. Mounted to the façade and jutting out, it is impossible to ignore this signage type. Whereas standard markers install flat on the wall, this sign beckons to consumers while they are still a way off.
This business had some leftover signage from a prior tenant at its new location. Rather than asking us to dismantle the blade sign, the team requested that we overhaul it with a branded name display. We imprinted a set of acrylic faces that feature the TONI&GUY Hairdressing Academy name in its telltale font. We used translucent vinyl with high-contrast ink that would provide a sharp appearance even when lit. The black background and white lettering mimic the look of the pylon sign that advertises the company’s location to motorists.
Multiple Signage Displays Ensure Clear Visibility of Your Brand Message
Sometimes, you do not need to advertise your products or services. Consumers know what you stand for. And they can see what you sell. But you can never display too many brand messages. Branding, as opposed to advertising, ensures that you connect to the shopper on a gut level. These communications tell the buyer why s/he should do business with you instead of the nearest competitor.
Examples of signage solutions that fit the bill include:
- Pylon signs or monuments that feature your name and logo as well as a corporate palette.
- Blade and building signs to display your font and color combination to boost brand awareness.
- Window wraps and graphics for branded depictions of products in use by happy customers.
- Flags, A-frames, and outdoor menu boards highlight the availability of popular goods or services while explaining a little about the extras that make your business the right choice.
Ordering Signs and Graphics for Hairdressing Schools and Salons in Los Angeles County, CA
The city and county of Los Angeles are image-driven. To make a name for yourself at this location, your brand message has to be in the consumer’s face around the clock. More importantly, you have to ensure that your marketing and branding materials eclipse those used by your competitors. We recommend discussing your thoughts with our graphic artists. These experts work with you to put together an appearance that catches the eye, reinforces brand awareness, and helps to make the connection between name and brand. Call us today to learn more about the options that are open to you!
