Comprehensive Fire Technologies (ComTec) is a thought leader in fire protection. The firm specializes in the design of fire suppression systems while also providing you with the technology of superior smoke detection. When this multi-state firm needed trade show displays and banner stands in Anaheim CA, its representative contacted our sign shop for assistance.

Creating a Compelling Trade Show Presence

After meeting with our client, we designed a set of displays from the ground up. We started with a trade show table runner that features the firm’s corporate colors. Next, we focused on three retractable banner stands. When you look at them side by side, you will notice a progressive visual appearance that works because of its curvature elements. That said, the products can stand alone. Each features a different aspect of the client’s brand message. The banners combine the firm’s corporate colors along with product images in use. They give the consumer a good feel for the useful nature of the items. Contact information in the form of a website address and phone number rounds out the presentation.

Determining the Goals of Your Trade Show Displays

There is more to attending a trade show than meets the eye. Sure, you want to make sales. However, another reason for presenting there is the exposure and opportunity to make business connections. Moreover, each company has a slightly different emphasis when setting up a booth.

• Generating leads. If you need to build a database quickly, do so with the help of persuasive banners that draw in the consumer. Next, offer something of value that persuades attendees to part with their email addresses. Examples could include giveaway items. An attractive table set up with runner, custom-designed banner, and maybe an iPad station accomplishes this goal.
• Selling products. For the business that focuses primarily on sales, a shelving unit makes the most sense. There are plenty of display options open to you. Include backdrops, tables with runners, and banners. Whenever possible, introduce texture into the mix. It provides a visually attractive addition to the overall setup. Choose the table runner or fabric banners for this element.
• Consumer education. Maybe you are introducing a new company to the local business community. In this situation, information is a key aspect of your display. It should focus on the benefits of your service or product. Moreover, it must explain how you differentiate yourself from the competition. Excellent products for this purpose include banner stands, hanging banners, and tabletop displays.

How to Order Trade Show Displays and Banner Stands in Anaheim CA

Contact our graphic artist to discuss the design of the product. If you already have some images and colors to work with, we put them together in an attractive display. For the business that does not yet have specs on hand, we can put together the setup from the ground up. We work with graphics you have or suggest stock images. We also help you to define a color scheme that makes a memorable impression. Contact us today to get started on your next trade show project!