Making a big impression in a small room calls for clever use of the marketing space. Case in point is Design Infini. Located at 4955 East Landon Drive in Anaheim, this retailer is a specialty importer of aftermarket Italian wheels for custom and sports cars. When those involved in racing, showing or just enjoying specialty cars need Fondmetal and other brands, Design Infini is the purveyor of the goods.
[caption id="attachment_336" align="aligncenter" width="360"]
Also known as flutter flags or flying banner sails![/caption]
When the company’s management decided to introduce its business on the trade show circuit, the entrepreneurs contacted Superior Signs and Graphics for display materials. We met with the company’s representatives and it was clear that
trade show windflags for Anaheim, CA, were the display options of choice. We designed six flags that highlight some of the brands they represent. Thus fortified for the upcoming trade show, Design Infini is sure to make a big impression on vendors, fellow importers and buyers alike.
Are your trade show materials in order? If you have been in business for a while and have also attended local trade shows, you probably already have the booth setup as well as some retractable banners. Yet what about the little extras that make you stand out? Design Infini knew that trade show flutter flags for Anaheim, CA, are highly effective marketing tools. What else should you consider adding to your presentation?
Economy rollup banners. Last-minute display banners for your latest product offerings are easily displayed on economy rollup banners. These are suitable for the trade show circuit and for community presentation booths. When you add a new product to your inventory, advertise it heavily for the first year. Next year, when the trade shows start up again, you probably have a new product that you wish to introduce in this manner.- Easel displays. Do you offer classes, product demonstrations, or question and answer sessions with manufacturer representatives? Advertise them by using trade show easels with custom-printed poster boards. These get attention because they deviate from the customary show display. Their presence signals something new, out of the ordinary and interesting for attendees.
- Ceiling banners. We cannot stress it enough: The space above your booth setup is valuable real estate. Whether you add a round, triangular or square ceiling banner, use it to brand your business by displaying its name and showcasing its logo. These banners make your booth easy to find.
- Literature stands. Unclutter your display tables by placing brochures neatly into portable and folding literature stands. This frees up the space on the table tops, which makes your booth look much more inviting.
Spinning price wheels. These are very popular with children. Even though your products are geared to an adult audience, there are almost always children in the crowd. Moreover, these prize wheels can become quite a draw when you hand out freebies that are popular with show attendees. Use this opportunity to brand your products and enhance name recognition by giving away custom-imprinted flashlights on key chains, stress balls and other goodies that adults as well as kids are going to like.
If this wealth of available
tradeshow booth add-ons has you confused, do not worry. Talk to our experienced graphic artists for more information on the various components and also to get some ideas for enhancing your current booth.
