17110 Armstrong Avenue in Irvine is home to GigaTech Products and CP Technologies. Custom fiber cables, transceivers, and manufacturing of these products are part and parcel of the industries that the companies represent. When this parent company and its associated brands needed lobby signs and window graphics to feature the information, a management team representative contacted us for assistance.
Creating a Signage Suite that Brands with Style
We worked with the team and used the corporate brand details to develop frosted acrylic lobby signs for GigaTech and CP Technologies. We relied on the use of die-cut vinyl graphics for the display on the front. By using brushed aluminum wall standoffs, our designers underscored the tech aspects that the brands share. These signs now create eye-catching lobby wall art.
Next, we handled the die-cut window graphics that identify four of the brands associated with the client. Our installers devoted one glass pane per brand, which results in a visually stunning display. By keeping the measurements similar, the signage matches even though colors and fonts differ. Customers of the high-tech giant now have an easy time recognizing their chosen brand when visiting the office.
Multi-Brand Displays Benefit Your Corporate Persona
If your company is associated with multiple brands, it pays to advertise this fact. Doing so allows consumers to connect the dots. They learn more about the parent company in the process. Frequently, they are more likely to try other brand products simply because they trust one brand and have come to appreciate the quality and performance of the good or service.
Lobby signs and window graphics are two ways that you can show off the different brands that are part of your company’s setup. But there are options, too.
- Vehicle graphics. When you use vehicles in the course of doing business, remember to have them wrapped. Whether you select a full or partial wrap package, there is always sufficient room to present brand messages.
- Decals. Add decals to products, packaging, and basic décor. Doing so helps visitors to your location – and buyers of products – to make the connection between one brand and the others. These decals are easy to put on and inexpensive.
- Menu boards. Restaurants, service businesses, and other venues already know that displaying menu boards is a great way of suggesting products. But did you know that adding brand-identifying graphics heightens product awareness among your shoppers?
A Word on Co-Branding
You do not have to own multiple brands to benefit from displaying their information. Case in point is the restaurateur who displays a soft drink giant’s name and logo on a menu board. This business owner does not own the brand but boosts personal credibility and the likelihood that guests will return by showing the prominent logo image. Doing so also works in other retail and service industries.
What Could Your Company do with Lobby Signs and Window Graphics?
Evaluate your current brand displays. Do they do justice to the message you want consumers to see? If you are not sure, invite our professionals to come out for a site survey. We help you recognize where you are doing well – and where you might need a little help. Contact us today to make your brand shine!
