Leilas Earth Landscaping is well known for taking overgrown flowerbeds and turning them into beautiful works of art. Instant curb appeal enhancement makes this independent landscaper a much sought after professional. Working for residential and commercial customers, this professional drives a Toyota Tacoma from job to job. Before long, the company decided that it was time to get landscaper truck graphics for Orange County.
Contractor Vehicle Graphics Build Route Density
Although this landscaper knows that driving down the freeway with a treated truck is going to increase name recognition, brand awareness and phone calls to the office, this is not the only reason for the decision to invest in truck graphics. Since the business specializes in serving a well-defined territory, the goal is to attract new clients from among the neighbors of current customers. This builds route density, which cuts down on transport costs and time spent in transit between jobs.
In addition, the use of landscaping truck graphics makes it very easy for prospective clients to recognize the business as being professional. After all, it is a sign of start-ups and beginners to use an unmarked vehicle when working at a job site. In the past, this led to questioning looks when the pros pulled up at a home and accessed the backyard. The truck graphics chosen display the company’s name, logo and a brief explanation of tasks the professionals perform. A phone number makes contract easy, while window graphics display the business’ commitment to customer service.
Supporting Your Company’s Marketing Messages
If your business engages in direct mail campaigns that target certain territories, it makes sense that you want to build a solid customer base in these areas. Route density is a consideration that not only affects landscapers but also pool care professionals, mobile animal care experts and similar business representatives who visit clients in their homes or businesses at regular intervals. Combining mail campaigns with a physical presence has the potential of greatly increasing the opportunity to find new clients in your desired area.
Ancillary Signage to Build a Route
Take a page from the playbook of Leilas Earth Landscaping and invest in truck graphics. Yet do not stop there. When you come back over a period of days to complete a project, consider the display of yard signs for the duration of the work. These products display your company’s name and logo, contact information and niche-specific images. Commissioning this signage in the shape of a niche image is always a good idea. When the job is completed, take the yard sign with you. Some clients may allow you to display a finished project sign for a week or longer if this was part of your contract negotiation.
Order Your Vehicle Graphics Now
Contact our professionals when you need affordable truck graphics for landscapers in Orange County and its surrounding areas. We handle contractor vehicle graphics for professionals in other trades as well. In addition to lettering and graphics packages, we also offer partial and full wraps. Whether you have one truck or a fleet of vehicles to treat, contact the experts at Superior Signs and Graphics today to get started on your order.
