It is a common misconception that you must invest in a full vehicle wrap to reap any of the benefits associated with mobile marketing. While it is true that the full wrap is considered the Cadillac of vehicle graphics, you still reap the benefits of this advertising method with vehicle vinyl decals. Orange County businesses are now beginning to invest more heavily in van, truck and car marketing. They have found it to be superior to other – more expensive – advertising means. When you want to follow suit but not buy a full wrap right now, the experts at Superior Signs and Graphics can help.
Creating Brand Awareness
The combination of your company’s name, logo and niche explanation creates brand awareness. It leads consumers to associate your company with a particular service or product. Highlighting a remarkable logo is the easiest way to succeed in this area. When Wellness Medical Equipment needed to draw attention to its brand, the display of the business’ iconic logo did the trick. This logo is so remarkable that onlookers quickly come to associate it with the company’s tagline, which in turn reminds them of the name and niche the business is in.
Generating Name Recognition
What happens when the logo you have chosen is great but not necessarily helps with a product or service association? You have, however, succeeded at choosing a name that is sure to stick in shoppers’ minds. In this setting, the focus should not just be on the logo decal but highlight the vehicle vinyl lettering. Orange County companies with a memorable name, such as Three’s Company, greatly benefit from having it displayed on the side of a trailer or other vehicle in larger letters.
Seasonal Business Applications
One of the most successful means of advertising your seasonal service is the application of decals and lettering in holiday or season specific colors and symbols. Case in point is Light Up My Holiday. This company is in the business of decorating residential as well as commercial venues for the holidays with festive lighting. They also specialize in weddings and special events, which the van advertises. Everyone’s heads turn at a vehicle that uses seasonal advertising for its mobile marketing. This helps this particular business to show off its other services as well.
Getting Started on Your Order
It is easy to get started on your order. Call our professionals today for more information on our decal and lettering products. We meet with you to look over any artwork you already have or to start the layout completely from scratch. During this meeting, you decide on the font for the lettering and also on the decal style elements. Color selection and decal placement are also discussed.
By the way, if you like the idea of adding social media icons and QR (quick response) codes, we can place those as well. This further enhances your company’s ability to interact with consumers. When the design is ready, we prep the vehicle and professionally install the vinyl. Next, you are on the road to an efficient and successful mobile advertisement campaign with your company vehicle.
