Taps Fish House & Brewery is an Orange County original. Combining only the freshest seafood with a brewery atmosphere and a chop house backdrop led to the creation of an eatery that brings in guests from around the nation. This successful restaurant is now opening another location in Tustin. Overseeing the custom decorating is Donna Kruse from Kruse Designs. Loyal readers of this blog will remember that we had previously collaborated with her on the remodel of the
Indian Wells Tennis Garden venue.
Where Sophistication and Pizzazz Meet
This time around, Donna needed indoor signs for restaurants in Orange County. A curved wall soffit right above the dining area needed something other than artwork. We worked with her to realize the vision of adding lettering to draw in the guests. We manufactured seven-inch tall letters from ½-inch-thick PVC with beveled edges. Choosing dark beige as the color, these letters spell out a quote from Julia Child. It reads, “People who love to eat are always the best people.”
Spanning a 23-foot space, this quote is a wonderful tribute to the late culinary maven and at the same time offers the invitation to enjoy the company of likeminded folks. We used rolling scaffolding to install the lettering. Another project we took on is the installation of pin-mounted lettering above the charcuterie bar that spells out the term in capital letters. We omitted the beveling with these letters but used ¼-inch spacers that allow for the creation of a shadow effect. The backdrop is a dark brown board above the bar. The color combination creates an interesting counterpoint.
Signage is More Than Just Functional
When you think of signage, you usually think of wayfinding or marketing. Although these are undoubtedly the primary reasons for business owners to add these types of products to their venues, there are also other reasons for the installation of markers. Restaurant owners are leading the way when it comes to find creative means to
incorporate signage in their venues.
- Decorative. Signs are decorative. Install quotes, as was done by the Taps Fish House & Brewery, or use signage to beautify the stations of your menu bar. Although function is still a part of the appeal, it is the incorporation of the style elements into the overall venue design that makes the difference.
- Conversational. Give your venue an informal character by adding dimensional letters, posters or murals to your location. Engage your customers, guests or clients in a conversation by using the sign materials as the springboard. What would you like these folks to know about your business?
- Set the tone. The atmosphere of a venue determines how consumers interact with your brand. Whether it is formal or informal, fun or serious, or even just laid back or edgy, you have the power to create a buzz that attracts a certain clientele and guides their actions. Do this with sign component materials, sizes and installation methods.
Getting started on your order of interior signs for restaurants in Orange County is easy. Call our professionals today for more information about the various products that you might consider.
