Before the city wakes up, we’re already moving. At 6:30 AM, our staging crew is at the warehouse. Trucks are open. The furniture is being loaded. Mood boards and layout sketches are double-checked against the day’s schedule. This isn’t a slow start. It’s precision from the first minute.
Today, we have a full vacant stage on the west side of Des Moines and a seller consultation on the east side. The listing agent has photography scheduled for tomorrow, and the client is counting on us to get the home camera-ready by afternoon.
We’re not just bringing in couches and pillows—we’re building the visual strategy that gets the home sold.
By 8:00 AM, The Trucks Are Rolling
Every item we bring has already been hand-selected for this specific home. A curved console table softens the entry. A low-profile sofa leaves breathing room in the living space. Every accent and accessory is packed to serve a purpose—not fill space.
On the way to the property, our team lead reviews room dimensions, natural light angles, and buyer demographics. The home needs to appeal to young families and first-time buyers, so we’ve curated pieces that feel fresh, functional, and approachable. Nothing trendy. Nothing cold. Just staging that feels like someone could move in tomorrow.
By 9:00 AM, We’re Inside And At Full Speed
We meet the agent at the property, walk the space together, and confirm flow. Then, we unload and zone the furniture by room.
The team moves with method, not guesswork. Rugs are placed and centered. Sofas are anchored. Art is hung with deliberate spacing. We evaluate each setup through the lens of the buyer—and through the camera. A perfect layout in person can fall flat in photos, so we adjust every detail until it works in both dimensions.
By 11:30 AM, The Home Is Beginning To Shift
The living room no longer looks empty—it looks inviting. We’ve created contrast with soft-toned pillows and depth with layered lighting. The dining area has definition. The primary bedroom feels private and peaceful.
There’s a rhythm now. The home has visual flow and emotional pull. We’re not just staging rooms. We’re creating clarity, pacing, and tone.
And we’re doing it on a tight timeline.
By 1:30 PM, The Last Detail Gets Checked Twice
We fine-tune the office nook with a minimalist chair and desk. We place greenery to add softness without distraction. A few pieces are shifted slightly for camera angles. Then we stop, look, and walk the space as if we’re the buyer.
This is the moment when everything clicks. The home feels finished—but not forced. Balanced, but not staged for show. We pack the tools, sweep the entry, and let the space breathe.
By 2:00 PM, We’re Gone—But The Home Is Ready
The agent smiles. She knows the difference will show in the photos—and, more importantly, in the buyer response. This home was cold at 9:00 AM. Now it’s warm, clear, and ready to sell.
We head back to the truck, regroup, and hydrate. There’s no break on the calendar. We’ve got a consultation booked across town, and we’re expected in 45 minutes.
At 3:00 PM, We’re Walking Into A New Challenge
This is an occupied home. The seller is overwhelmed. The furniture is functional but oversized. Rooms feel crowded. We guide the walkthrough, explaining how to reframe what’s already there. We recommend removing two chairs, rotating the bed, and streamlining the bookshelves. We show them how we can layer in small staging elements—just enough to shift the tone and create flow.
We leave them with a plan, a date, and confidence that the home will photograph better next week than it ever has before.
By 5:00 PM, We’re Back At Base—But Far From Done
We unload the truck, review the next morning’s stage, and organize tomorrow’s install list. One property down, another up next. Staging isn’t just furniture. It’s pacing. It’s problem-solving. It’s selling without speaking.
Call Sell It Well Home Staging at (515) 238-3795. In Des Moines, IA, homes don’t sell themselves. We make sure they look like they could.
