Businesses of all sizes need to attract customers and advertise their offerings. One way to do this is with custom signs. This article discusses the benefits and some common types of one specific sign product: building signs.
What are Building Signs?
Custom building signs are designed to grab the attention of potential customers and help them learn about a business. These signs are made from various substrates (materials), including wood, metal, plastic, and glass. They can be lighted and stationary or made to be portable, making them versatile..
Building signs are placed outside and inside, depending on the business’s needs. They are hung from the ceiling and mounted to walls. They come in a variety of sizes and shapes to fit any space.
Benefits of Building Signs
- Increased visibility: Custom building signs help increase the visibility businesses, making it more likely potential customers will notice the establishment.
- More foot traffic: Custom building signs help draw more foot traffic into a business, resulting in more sales and revenue.
- Advertising: Building signs advertise sales, promotions, and special events. This helps increase customer interest and bring in more business.
- Brand recognition: Custom building signs help build brand recognition. The more people who see the sign, the more likely they will remember the business when they need its products or services.
Types of Building Signs
- Dimensional letters are 3-dimensional individual letters which are cut out from a substrate or formed and crafted together to make logos and letters.
- Channel letters are another type of sign made from individual letters. However, these letters are typically lit. They have a casing with an internal channel for housing lighting elements.
- Blade signs stick out perpendicular to a wall or building. They are typically made from metal or plastic and can be lighted or non-illuminated.
- Awning signs have text or graphics integrated into the fabric of a businesses’ overhang, typically above the entrance. These signs are made from canvas or vinyl and are printed with the business name, logo, graphics, and other information.
- Window graphics are applied to the glass of windows. These graphics are made from vinyl or other materials and used for advertising, branding, and privacy.
At FASTSIGNS® of Boise, ID, we understand the importance of custom signs. Contact us today to learn more or get started on your next sign project.
