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Birmingham, AL

Vestavia Hills, AL – Digital Marketing Experts Share Tips to Improve Ad Strategy

Driving sales is the main goal of advertising, whether it’s on Google, YouTube, or Instagram. Among all the competition, the key is finding ways to attract consumers. We’ve put together characteristics that can be utilized to create ads focused on the goal: drive more sales. 1. DEFINE YOUR TARGET AUDIENCE Defining your audience is essential for su…

Birmingham, AL – E-E-A-T and LinkedIn Tips to Improve SEO and Brand Growth

The Google Search Quality Rater guidelines were recently updated to include another E, which stands for experience. It emphasizes the importance of the creator's experience on the topic. Now, there are four criteria important for Google’s search rankings, and we break them down. E-E-A-T stands for: Experience Expertise Authoritativeness…

Birmingham, AL – How to Optimize Above-the-Fold Content – Digital Marketing News

“Above the fold” optimization can help increase engagement and usability with your website. You only have around 10 seconds to impress your visitor and capture their attention. Using above-the-fold optimization practices will help with that. “ABOVE-THE-FOLD”: WHAT DOES IT MEAN? The term “above the fold” originated from the newspaper industry. It…

Birmingham, AL – 2 Effective Digital Marketing Strategies to Increase Sales

Remarketing lists for Search Ads are a great tool to hyper-target potential customers who showed interest in your business previously. RLSA offers the opportunity to get a better return on ad spend by better targeting potential customers in their purchase journey. REMARKETING LISTS FOR SEARCH ADS RLSA can be used to adjust your bids on ad groups based…

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Glyna Humm

Fusion One Marketing

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