The
Google Search Quality Rater guidelines were recently updated to include another E, which stands for experience. It emphasizes the importance of the creator's experience on the topic. Now, there are four criteria important for Google’s search rankings, and we break them down.
E-E-A-T stands for:
- Experience
- Expertise
- Authoritativeness
- Trustworthiness
EVALUATING E-E-A-T
A page can have high E-E-A-T if it focuses on first-hand experience of YMYL (Your Money Your Life) topics. Understanding E-E-A-T will help you successfully navigate the new requirements.
YMYL AND E-E-A-T
YMYL sites are held to a higher standard given the topics and the effect this type of content can have. If your page includes YMYL content, implementing E-E-A-T practices is even more important.
E-E-A-T AND SEO
Incorporating E-E-A-T improves search rankings and organic visibility. Following the guidelines and focusing on
user experience will impact SEO efforts.
IMPROVE SEO
E-E-A-T criteria are a big part of providing trustworthy and accurate information. Adhering to the algorithm will greatly improve your
SEO strategy.
LINKEDIN BEST PRACTICES FOR PAGE GROWTH AND BRAND AWARENESS
LinkedIn can be a powerful B2B marketing tool for building relationships and generating leads.
1. OPTIMIZE YOUR PAGE
A LinkedIn page offers features, tabs, and sections that help you optimize your page. Taking advantage of it will improve your visibility and credibility with your followers.
2. THE 4 – 1 – 1 RULE
For every piece of content you share about your organization or yourself, you should share an update from another source and four pieces of written content.
3. CONTENT SUGGESTIONS TOOL
This tool provides suggestions for topics that are trending with your audience. It helps you plan content and guide your content using the 4-1-1 rule.
4. ENGAGE, RESPOND, AND COMMENT.
Asking questions that spark engagement and responding to comments will help build relationships and a community.
5. ADD HASHTAGS
Using topic-related hashtags is an effective way to grow your audience and show users what your content is about.
6. USE A NEWSLETTER
Newsletters can increase page awareness and followers. Distributing a newsletter will notify your followers, drawing them to your page.
LEAD GENERATION TIPS
- SHIFT YOUR MINDSET FROM FEATURES TO PROMISES
- CREATE CATEGORY ENTRY POINTS
- CREATE MEMORABLE MESSAGES
LinkedIn believes that making everything on your page about your followers will build connections. Understanding your target audience and creating content that appeals to them will help you grow your LinkedIn page.
Fusion One Marketing is a full-service digital marketing company headquartered in Birmingham, AL. Fusion One specializes in Local SEO,
Social Media Marketing, Pay Per Click, and Website Designs. Fusion One Marketing was created in 2011 with its main focus to help small and medium businesses navigate the digital marketing world. Our goal for businesses is simple “More Calls – More Businesses.”
For any questions about this info or services we provide, please get in touch with us for your Free Digital Consultation.
