Google is applying a new user experience for 2023. The Google Business Profile has a new look, and several features have been added to the interface. These changes create a more functional experience. We look at the changes and how you can use them to optimize your profile.  

GOOGLE BUSINESS PROFILE UPDATES

Users are no longer able to make edits to the profile on the dashboard. Changes can now be made directly through Google Search when you log in with the associated email address. Additionally, the terminology has changed, referring to ‘posts’ as ‘updates’ and ‘managers’ instead of ‘users.’  

KEY CHANGES

• PHOTO INSIGHTS ARE GONE
• BOOKING, Q & A, AND ADVERTISING ARE MORE VISIBLE
• ADVANCED FEATURES MENU
• GOOGLE SUGGESTIONS
• PERFORMANCE METRICS

Some find the new features challenging to navigate, while others find that the new dashboard makes the interface easier to use. Familiarizing yourself with the changes will help you discover new options that could be beneficial for your business. Is your business keeping up with the constant changes in the digital marketing world? Contact us to build a better online presence for your business.  

DIGITAL MARKETING TRENDS TO HELP DEVELOP YOUR 2023 BUSINESS STRATEGY

On this episode of Marketing and a Mic, we flash back to our episode from last year, where we predicted the trends for 2022. Then we discuss the trends we believe will be heavy hitters in 2023.  

#1 UPTICK IN AI

We’ll see an uptick in the use of machine learning as AI collects data on human behavior and learns to perform the same tasks. This will allow us to create a more customized online experience.  

#2 IMPROVED USER EXPERIENCE

We will see an emphasis on user experience and relying on AI to help personalize the experience for consumers.  

#3 INCREASE IN INFLUENCER MARKETING

Many companies benefit from influencer marketing. It helps the brand reach a larger and more diverse audience as well as drives them to make a purchase.  

#4 CORPORATE SOCIAL RESPONSIBILITY

This is an important factor for younger generations. Nearly two-thirds of consumers are willing to pay more for a brand that is dedicated to improving the environment, economy, and society.  

#5 TIKTOK GROWTH

TikTok will continue to be a dominant player in the digital marketing field. It offers something for everyone and has additional capabilities that are beneficial for businesses. We hope this helped you plan your digital marketing strategies for 2023. You can find our podcast on Facebook, YouTube, Twitter, and LinkedIn. Fusion One Marketing is a full-service digital marketing company headquartered in Birmingham, AL.  Fusion One specializes in Local SEO, Social Media Marketing, Pay Per Click, and Website Designs. Fusion One Marketing was created in 2011 with its main focus on helping small and medium businesses navigate the digital marketing world. Our goal for businesses is simple “More Calls – More Businesses.” For any questions about this info or the services we provide, please contact us for your Free Digital Consultation.