WordPress offers many flexible and customizable options. With all the advanced features, many businesses think they can create their own WordPress site. However, there is more that goes into it than meets the eye. The first thing to consider is what type of content you plan on publishing. The more pages or content you want to share, the more complex your website is going to be. You then need to look at coding. If you cannot code yourself, you may have to purchase additional plug-ins. With all the components to consider, it can be more efficient and beneficial to work with a web developer. WordPress does not provide domain or hosting services. If you don’t work with a hosting provider that uses WordPress, then you’ll have to make sure you get services that include an SSL certificate, automatic backups, and caching. Your website will require maintenance and upgrades along the way. When you work with a web design agency, they handle maintenance, security, and SEO changes for you. WordPress provides a wide variety of customizable options and additional features. With all the available tools, a professional web agency uses its full capabilities most effectively.  

How to Use Landing Pages and Websites to Target Specific Goals

Making a good first impression online is important, especially with potential customers. On this episode, Landing Page vs. Website: Which Do You Need? we discuss the differences and purpose of each option.

Website vs. Landing Page

Number of Pages – A website is 5 pages or more, and a landing page is one. Information – Websites have all the information customers need to know, and landing pages provide specific information. Functionality – A website has more features, and landing pages are hyper-focused. Navigation – Websites have easily accessible pages that are linked together, and landing pages have limited navigation. Purpose – Websites are meant to present your business, and landing pages are focused on capturing leads and selling.  

Website

Websites are utilized to explain the business, display services or products, build trust with the audience, and improve visibility. If you want to increase brand awareness, using a website is more beneficial.  

Landing Page

Landing pages are best for capturing leads, launching products, and encouraging a single action like making a purchase. A landing page is used for advertising campaigns and is commonly tied to an online ad. Website and landing pages serve different purposes. To learn more, listen to the full episode or visit our social media channels for more resources. Fusion One Marketing is a full-service digital marketing company headquartered in Birmingham, AL.  Fusion One specializes in Local SEO, Social Media Marketing, and Pay Per Click. Fusion One Marketing was created in 2011 with its main focus to help small and medium businesses navigate the digital marketing world. Our goal for businesses is simple “More Calls – More Businesses.” For any questions about this info or the services we provide, please contact us for your Free Digital Consultation.