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TheBirmingham CityScoop

Digital Marketing News
Birmingham, AL
Videos - Industry News - Client Examples

Year: 2022

Hoover, AL – Digital Marketing – Data Collection Changes Due to Privacy Concerns

Fri, December 30 2022 - 8:29 AM
By 2024, there will be no third-party data to rely on. According to Google, third-party cookies will no longer be available. Advertisers will not be able to track web activity as they have been. They will now have to use first-party data for gathering consumer information and targeting. We discuss the change and how brands can better protect their busine…

Hoover, AL – Using SERP Features and a Digital Audit to Improve Ranking Strategy

Fri, December 23 2022 - 12:35 PM
To improve your rankings, you need to create content with the information and elements that Google and your target audience are looking for. In this article, we’ll explain how to optimize content to improve SERP ranking. GOOGLE SERP FEATURES The SERP (search engine results page) includes several features: Knowledge Panels Featured Snippets…

Hoover, AL – YouTube Advertising Just Got Better – Digital Marketing News

Fri, December 16 2022 - 8:52 AM
YouTube has struggled to keep up with other platforms like TikTok. Their new features enhance streaming abilities, shopping, and audio. We explain YouTube’s new advertising features and how they can help you better connect with the right audience. EXPANDING AUDIO ADS Audio Ads offer the opportunity to target the audience that streams music throug…

Pelham, AL – Marketing Materials and Website Tips To Help Build Your Business

Fri, December 2 2022 - 3:42 PM
Marketing materials are an extremely important part of building your brand and professionalism as a business. Today we cover some of the most vital marketing tools to build a successful business, such as websites, SEO, and social media. DIGITAL PROPOSALS Digital proposal tools are a big asset to utilize. They provide numerous tools that can impress cl…

Pelham, AL – Utilizing Search Intent to Improve Google Search Results – SEO News

Fri, November 25 2022 - 8:17 AM
Evaluating people and their searches help determine where they are in the buying process. It provides information like what they are looking for and what problem they are looking to solve. This concept is referred to as search intent, and Google heavily relies on it. A website that fulfills your customers' needs will increase customer satisfaction and genera…

CityScoop is the top ranked local business news network in the United States. Established in 2008, CityScoop has been providing local communities with high quality news about local businesses and their most recent projects.

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Glyna Humm

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