Marketing materials are an extremely important part of building your brand and professionalism as a business. Today we cover some of the most vital marketing tools to build a successful business, such as
websites,
SEO, and
social media.
DIGITAL PROPOSALS
Digital proposal tools are a big asset to utilize. They provide numerous tools that can impress clients and generate more sales.
CASE STUDIES
Providing concrete information helps customers see true results, increasing confidence in the strategy. They are also a great way to promote your business and the results you can provide.
ONLINE REVIEWS
Reviews are an instant way to build trust with potential customers. Customers want to know what your product or service can do for them; testimonials are a great way to demonstrate that.
BONUS: SHORT-FORM VIDEO
Short-form videos have the highest ROI of any social media strategy. They help with establishing credibility and trust with your customers.
Marketing materials are an important and useful addition to your marketing strategy. They offer great benefits that can help increase sales and establish credibility with your brand.
CUSTOM WORDPRESS SITES vs. TEMPLATES
WordPress allows you to make custom sites or utilize its theme templates. Today, on Marketing and a Mic, we discuss the website differences and different results each WordPress site offers.
WHAT IS A WORDPRESS THEME TEMPLATE?
When you get to the WordPress site, you see a specific theme already in place. The theme serves as the foundation of the site.
DRAWBACKS TO CONSIDER
- Design and Style are Limited
- Excessive Code and Overlap
- Limited Future Changes and Migration
- Limited Support and Security
WHAT IS A CUSTOM WORDPRESS SITE?
A custom WordPress site uses a theme that is built from scratch. It is created by a web developer unique to the client. It includes code and design features that are specific to the client’s needs.
ADVANTAGES OF A CUSTOM WORDPRESS SITE
- Full Customization
- Speed
- Unique Design for Branding
- Ongoing Support
- SEO and Digital Marketing
WHICH SHOULD YOU CHOOSE?
Cost: Themes are usually the cheaper option but have limitations.
Time: WordPress sites typically take 4-6 weeks, so time is something to consider.
Flexibility: It is heavily dependent on time, budget, and support. If you have the flexibility, you have more room to make a decision.
If you’re looking for help setting up your WordPress website, we’d love to help. Visit our social media channels for more digital marketing resources.
Fusion One Marketing is a full-service digital marketing company headquartered in Birmingham, AL. Fusion One specializes in Local SEO, Social Media Marketing, Pay Per Click, and Website Designs. Fusion One Marketing was created in 2011 with its main focus on helping small and medium businesses navigate the digital marketing world. Our goal for businesses is simple “More Calls – More Businesses.”
For any questions about this info or the services we provide, please contact us for your Free Digital Consultation.
