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Pelham, AL – Marketing Materials and Website Tips To Help Build Your Business

SYNOPSIS: Marketing materials are the foundation of marketing strategies. This week we discuss some useful materials and custom WordPress sites. We explain the differences and how to implement them properly.

Marketing Materials to Boost Business Strategy

BY: Glyna Humm, Fusion One Marketing

marketing materialsMarketing materials are an extremely important part of building your brand and professionalism as a business. Today we cover some of the most vital marketing tools to build a successful business, such as websites, SEO, and social media.

 

DIGITAL PROPOSALS

Digital proposal tools are a big asset to utilize. They provide numerous tools that can impress clients and generate more sales.

 

CASE STUDIES

Providing concrete information helps customers see true results, increasing confidence in the strategy. They are also a great way to promote your business and the results you can provide.

 

ONLINE REVIEWS

Reviews are an instant way to build trust with potential customers. Customers want to know what your product or service can do for them; testimonials are a great way to demonstrate that.

 

BONUS: SHORT-FORM VIDEO

Short-form videos have the highest ROI of any social media strategy. They help with establishing credibility and trust with your customers.

Marketing materials are an important and useful addition to your marketing strategy. They offer great benefits that can help increase sales and establish credibility with your brand.

 

CUSTOM WORDPRESS SITES vs. TEMPLATES

WordPress allows you to make custom sites or utilize its theme templates. Today, on Marketing and a Mic, we discuss the website differences and different results each WordPress site offers.

Wordpress site

WHAT IS A WORDPRESS THEME TEMPLATE?

When you get to the WordPress site, you see a specific theme already in place. The theme serves as the foundation of the site.

 

DRAWBACKS TO CONSIDER

  • Design and Style are Limited
  • Excessive Code and Overlap
  • Limited Future Changes and Migration
  • Limited Support and Security

 

WHAT IS A CUSTOM WORDPRESS SITE?

A custom WordPress site uses a theme that is built from scratch. It is created by a web developer unique to the client. It includes code and design features that are specific to the client’s needs.

 

ADVANTAGES OF A CUSTOM WORDPRESS SITE

  • Full Customization
  • Speed
  • Unique Design for Branding
  • Ongoing Support
  • SEO and Digital Marketing

 

WHICH SHOULD YOU CHOOSE?

Cost: Themes are usually the cheaper option but have limitations.

Time: WordPress sites typically take 4-6 weeks, so time is something to consider.

Flexibility: It is heavily dependent on time, budget, and support. If you have the flexibility, you have more room to make a decision.

If you’re looking for help setting up your WordPress website, we’d love to help. Visit our social media channels for more digital marketing resources.

Fusion One Marketing is a full-service digital marketing company headquartered in Birmingham, AL.  Fusion One specializes in Local SEO, Social Media Marketing, Pay Per Click, and Website Designs. Fusion One Marketing was created in 2011 with its main focus on helping small and medium businesses navigate the digital marketing world. Our goal for businesses is simple “More Calls – More Businesses.”

For any questions about this info or the services we provide, please contact us for your Free Digital Consultation.

 

“Best Digital Marketer in Birmingham, AL”

Top Rated Local Digital Marketing Company / Service / Agency

Jefferson County: Birmingham, Hoover, Vestavia Hills, Mountain Brook, Pelham, AL

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“Best Digital Marketer in Birmingham, AL”

Top Rated Local Digital Marketing Company / Service / Agency

Jefferson County: Birmingham, Hoover, Vestavia Hills, Mountain Brook, Pelham, AL

CityScoop is the top ranked local business news network in the United States. Established in 2008, CityScoop has been providing local communities with high quality news about local businesses and their most recent projects.

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Glyna Humm

Fusion One Marketing

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Pelham, AL – Marketing Materials and Website Tips To Help Build Your Business