Recently, I posted my commentary on Spirit Airlines' choice to start to charge for carry-on bags that don't fit under the seat.  I was pretty harsh in my criticism, but the world of blogging is all about the shock value of your posts, and how high they rank on the search engines. That being said, I neglected to mention that they have a cute little video on their website, with their CEO stuffed in an overhead bin. I've talked in tons of articles about how positively I feel about social media sites like Facebook, Twitter, You Tube and the like.  However, this is an excellent example of how your use  of social media can bite you in the butt. Someone posted a "reedit" of the CEO's message.  Someone, probably with an iMac -- don't think you can do that on an iPad yet -- did a clever job of inserting a little text in between the CEO's points. View Funny Response to Spirit Airlines Baggage Message! Very funny!  So, remember that when you send something out into the wild blue yonder, someone will most likely have a response! If you've got a couple of minutes to spare, I would also recommend that you take a look at this music parody inspired by the Spirit blunder: Spirit Airlines Music Video Once again Southwest Airlines is a winner in my book.  They could have some international routes available is Spirit keeps this stuff up! Be sure to stop by our other web sites for additional information and ideas about building customer loyalty: The Service Quality Department ServiceQuality.US ServiceQuality.CA ServiceQuality.co.UK ServiceQuality.CN High Definition Mystery Shopping