With Tiger Woods' return to the Master's Tournament this past week, I observed an interesting fact.  Despite all the trouble he's been through, he came for one thing and one thing only, to win. When I see a company touting their 80%, 90% or 98% customer satisfaction rate, I have to say to myself, they're sure no Tiger Woods!  While it would be rare, even miraculous, to completely satisfy 100% of your customers all the time, this should be the goal.  If you methodically approach each and every cause of customer dissatisfaction, create a resolution, and train your employees in the fix, you might make that mark. Don't know what to do next?  I recommend our free Customer Loyalty Clinic Webinars.  Just register at The Service Quality Department website. You can't go wrong, and in a worse case scenario, you will spend 30 minutes thinking only about the customer service you deliver. Be sure to stop by our other web sites for additional information and ideas about building customer loyalty: The Service Quality Department ServiceQuality.US ServiceQuality.CA ServiceQuality.co.UK ServiceQuality.CN High Definition Mystery Shopping