Forbes Magazine just published their list of the world's richest people.  This brought up a rather interesting discussion about those who made the list, and whose position may have shifted.  From there, we started to talk about how we would feel if we had slipped a notch in the ratings, etc. With today's economic conditions on most everyone's mind, many of your customers may have gained or slipped a notch on their own scale of wealth.  Some people who were are the top are substantially lower.  Some who were near the bottom, seem to be trying to just hang on.  Others may be skyrocketing to the top! How do you treat your customers, like they were at teh top of the list? Near the bottom?  This is a great discussion to have with your employees who face off with your customers. What would you do differently if Carlo Slim Helu came to your door?  Would you be ready?  Today? Would you make sure you had an employee who could speak both English and Spanish all the time?  Would you have bilingual materials?  You can see where this is going. Once you get the creative juices flowing, note down the things you can put into action right away.  Most importantly, do it!  So many great ideas die on the shelf!  In these tough times, you need everything in your corner to build customer loyalty! For more ideas on building customer loyalty, visit The Service Quality Department and ServiceQuality.US websites. Be sure to stop by our other web sites for additional information and ideas about building customer loyalty: The Service Quality Department ServiceQuality.US ServiceQuality.CA ServiceQuality.co.UK ServiceQuality.CN High Definition Mystery Shopping