Yet another recall was announced by Toyota Motor Company today.  Nissan Motors also announced a recall as well.  General Motors (GM) joined the pack this week, too.  Now, it could be "dumb luck" or it could be the tip of the iceberg.  Ultimately, you, the consumer will decide. We can't live without our cars, especially in California.  However, we're not willing to let the cars kill us either, it seems.  Toyota announced that sales were off over 8% last month.  Big surprise!  Consumers have started to be wary of the quality of all makes and models or cars, foreign and domestic.  The plain truth is that the situation isn't helping anyone.  Not the consumers.  Not the auto makers. All automakers, big and small, are going to have to pay attention to quality as well as the bottom line.  Yes, all will have to pay for the "sins" of a few.  In addition to offering incentives in this cash strapped economy, each one will need to prove to the consumer that they "sweat the small stuff" everyday, every car. Good luck!  There's  a long road ahead. Be sure to stop by our other web sites for additional information and ideas about building customer loyalty: The Service Quality Department ServiceQuality.US ServiceQuality.CA ServiceQuality.co.UK ServiceQuality.CN High Definition Mystery Shopping