It really bugs me when I see a poster that shows an organization’s vision or mission statement, and nobody who works there seems to notice it or even is aware that it’s right there!
I walked into a retail store the other day, and right out in front of God and everyone, on the counter was the store’s mission statement. I asked the clerk who was ringing up my sale about the company’s mission statement. She looked at me like I had just asked her a question in an ancient lost language.
My point is simple — if you tout it in front of your customer, make sure your employees know it, understand it, and can articulate it. Otherwise, your customers may call your bluff!
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