I went into my local grocery store (Safeway) this morning, walked up to the Starbucks counter and ordered my normal drink. Out of habit, I punched in my “Safeway Card” ID and paid for the drink. The clerk said, “Thank you Mr. Kasper, your drink will be ready in a minute.” Not unusual, but I had noticed over the past year, my name was used less and less. I picked up a couple of other items and headed to the checkout line. After completing my transaction, again, the clerk thanked me by name!
Since there was not anyone in line behind me, I asked the clerk about the more frequent name usage. He explained that the company had cut back on their mystery shopping schedule to cut costs over the past couple of years. However, they had recently ramped up the program again, so you never know who is a shopper. Besides, they had just received a bad shopping report, with name usage a primary area for improvement.
Again, another testimonial for frequent mystery shopping / secret shopping schedules!
Be sure to stop by our other web sites for additional information and ideas about building customer loyalty:
The Service Quality Department
ServiceQuality.US
ServiceQuality.CA
ServiceQuality.co.UK
ServiceQuality.CN
High Definition Mystery Shopping