TheSF Bay Area CityScoop

Industry News
SF Bay Area, CA

SERVICE QUALITY | Measure Only What Matters

I was going over a new survey program with a customer recently, and I had requested to see the results from any previous customer surveys. The client proudly pulled out a survey, and the corresponding report. Proudly, he said, "I created the survey myself, and we've used the same version for the past 10 years!" I almost fell off my chair. The survey wa…

SECRET SHOPPERS | So, You Want To Be a Secret Shopper, PART 2

Show me the money! Hey, I would like to think our mystery shoppers are altruistic and interested in bettering the levels of service that all customers receive, but the fact is: they all do it for the money, too! A general rule of thumb that we use is that we pay our secret shoppers at a rate of $40 to $60 per hour, depending on the complexity of the as…

CSM CUSTOMER SERIVCE MANAGEMENT | Are You Afraid?

There's a disturbing trend amongst service professionals. A growing number of businesses, such as plumbers, auto repair, and dentists, no longer give a pricing estimate over the phone. The will be happy to come out or have you come in as the case may be, for a price. The other evening I needed a plumber to assist me on a problem with a rental property.…

SECRET SHOPPERS | So, You Want To Be A Mystery Shopper: Part I

Around the holidays, we always see an influx of new mystery shoppers. Some are great, others not so great, and I wanted to give ou and idea of what we look for in our secret shoppers, or service evaluators. First and foremost, you need to be honest and reliable. If you don't show up for a assignment, or don't follow the directions, you've cost us both m…

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