I went onto a new coffee shop the other day, and the first thing I saw was an area set aside with a number of local business cards and flyers. I asked the owner about the display and he said, “I’m just being a good neighbor. These people do business with me, I want to help them succeed too!”
I was taken aback by his insight. Here’s a guy that sells a cup of coffee. His average sale increased from $4 to $6 since he introduced the promotional area. That’s a 30% jump in sales almost overnight!
His motives are not totally altruistic, either. If your business cards are out on display, human nature is to see how many have been taken. Of course, while you’re there you might as well buy a coffee and a danish, too.
I thought this was a great example of bonding with your customers without having to spend a penny. And these days, that makes this a great idea!
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