How much is one customer worth to your business? It’s more than the single transaction that many business owners and managers place on it. If you serve 500 customers a month, or 125 people a week, could you afford to loose 5% of them?
The scenario gets worse when you consider the cost of attracting new customers. Not to grow, but just to replace the lost opportunity.
On average, our mystery shops cost about $60-$75 per observation, plus any reimbursed expenses. I saw a study 10 years ago that placed the value of a single service station customer at about $52,000 in revenue over their lifetime. This, on a product that nets the average dealer 5¢!!! That’s a lot of nickles.
If you shop your place of business four times each month, you should see immediate and sustainable benefits. If you don’t, your having the wrong things observed. Give us a call and we’ll be happy to discuss how we can get you going right away!