Month: January 2009
How to Grow Your Business in a Recession: The 3 Key Areas to Invest
Amidst the gloom and doom, savvy business owners are positioning themselves for the inevitable economic recovery. As clients cut back, sales cycles get longer, and revenues fall the temptation is great to scale back dramatically on your marketing, sales and customer service efforts. After all, the phone may be ringing less, clients are spending less and it’s tough to absorb the ongoing costs of marketing, sales and service. And that’s exactly why now is the time to hold firm and even expand.
Resolve to Delegate: Outsourcing could be the answer.
A common challenge faced by small business owners is a lack of human resources in the organization. Many of us understand theoretically that we can be more effective in our business if we delegate certain non-core tasks that allow us to focus on our genius. The challenge, of course, is who do we delegate to if our staff does not posses the necessary skills or we have no staff at all!