A directional sign may sound straightforward regarding the message it is trying to send, and in a way, it is, but a directional sign holds so much value. It is also unique and has many different features, which help it stand out from all the other signs on the market. Most people do not take the time to examine a directional sign truly; they simply look at it to guide them to where they are trying to form, which is the end of it. However, a directional sign has many features to it which help provide the consumer with valuable benefits. Then you have to factor in the different types of directional signs; there is no one type of anything; everything has different variations and, at times, names, so if you are looking to get a directional sign, it is crucial to have all of this information in mind. With this information, you will be able to pick the best directional sign for you and better understand the benefits they provide to you, your business, and your consumers.
Below, we will look at some features, benefits, and types of directional signs on the market.
Features of a directional sign.
As the intro mentions, directional signs come in many forms, but some features appear across most or all forms. Some of those features include.
- Graphic (e.g., Restaurant logo, bathroom logo, etc.)
- Directional arrow
- Words describing where the arrow is guiding the person
- LED lighting
- Company name
These features are all meant to help the onlooker find their destination. The arrow points them in the right direction; the words or graphics explain the area the arrow directs them to. Then you have the LED lights, which will allow the sign to help people throughout all hours of the day and help people spot the sign for far away distances.
Benefits of a directional sign
Now we know the features of the directional signs, but what are the benefits of having a directional sign? Some of the benefits include.
- Customers find their destination.
- Customers feel the businesses care for them
- Help with safety so people are not walking into authorized areas
- Comfort to the customer they are in the right direction
A directional sign is the main sign a customer looks for when they walk into a building. It helps them find their way and prevents them from entering potentially dangerous or unauthorized areas. This awareness then, in turn, helps create a bond with the customer because now they feel the business is taking a proactive approach to assisting them to make their lives easier.
Types of directional signs
There is no one version of anything. When you look at a car like a BMW, there is no one type of BMW. There are many types; the same goes for a directional sign. Here are some different types of directional signs.
- Identification
- Directional
- Regulatory
- Informational
Of course, the directional type shows people where to go, but the identification type is to show you where you are. Then, you move on to the informational typo, which provides additional information about the destination, such as if it is a restaurant, bookstore, etc. Then, finally, the regulatory signs explain to the patron what they are able and not able to do in a specified area. These come in the form of “No Smoking” or No Food “signs.
Looking for a custom directional sign in Brandon, FL
Directional signs are one of the most valuable signs you will find in a business. These signs’ importance could get compared to the sign telling the public the business’s name. When a person enters a business, they may not know where to go, the rules, or even what type of business they have entered. But directional signs help with this confusion, and with the many different features and ways to make a directional sign, it is easy to make one which appeals to the eye of the customer. If you are looking for a directional sign because you see the appeal in having one, then we will help you. We will further review your options and the benefits to help you understand why this sign is essential to the business. We aim to please and always go above and beyond to help our customers.
Please get in touch with us and let us begin building the best sign for your business.
