At Amazing Signs, of Lakeland, FL, we create A-frame signs designed to help small retailers promote sales, and boost visibility to pedestrians. Our signage strategies are designed to help storefronts stand out to foot traffic and motorists while making the most of your marketing dollars.
High-quality A-frame signs give retailers a convenient way to put a promotional message on the sidewalk in front of their store. The message is typically simple to change, which makes it easy to highlight daily specials, flash sales and short-term promotions.
One of the great things about A-frame sidewalk signs is their high return on investment. Other traditional forms of marketing like digital advertising, local radio spots and print campaigns often require small businesses to keep spending to keep their message in front of potential customers. This media saturation approach can turn into a black hole for your marketing budget.
The sidewalk A-frame signs we design for retailers and small businesses work differently. They’re lightweight, and easily reusable to give you an everyday advertising tool to get noticed by everyone who passes by your retail storefront.
Small retailers can use the same frame for different promotional messages. This could be a seasonal sale, and inventory clearance discount, or a short-term special only available while supplies last. Rather than paying for another advertising placement on print, digital or a radio spot, you can update the message on your existing sign.
The A-frame sign’s shape gives retailers two display panels instead of one. This means your message is exposed to pedestrians approaching from either direction or potentially might even be seen by passing motorists.
Most retail business’s storefront signage only tells people where your business is and some basics about your brand. Whereas an A-frame sign can tell them why they need to stop-in today for the chance to enjoy a great deal.
Strategically positioning an A-frame sign on the sidewalk puts your message closer to a pedestrian’s natural line of sight. You might use one side to announce a sale and the other to highlight a new product.
The message is right where pedestrians are already walking, giving you the chance to capture their attention. This improves the chances of them walking through the door rather than continuing down the street.
The A-frame signs we create are sturdy enough to stay firmly in place all day long. Yet are still light enough to fold up easily to be brought in at the end of the day. A retailer could even move the sign during the day or change the message in a matter of minutes.
Small retail shops in popular tourist destinations appreciate the exceptional value of A-frame signs. The sidewalks in front of their stores tend to have a lot of foot traffic and they often face fierce competition from other small retailers nearby.
An A-frame gives these retail shops another opportunity to break through the visual clutter to catch the attention of pedestrians before they notice the competitors. The message might highlight a local product, special sale, unique item or limited time offer tourists appreciate. Once they’re in the door, your staff and brand value take over to make the sale.
If you have a small retail shop in the Lakeland, FL, area you need to call Amazing Signs today to learn more about our A-frame signs. We’ll help you stand out from the competition, to get noticed, while making the most out of your marketing budget.
